Research & Insights
Les Mills
Acquisition & Retention
December 18, 2024
Video: Martin Seibold on how clubs can win with circuit training in 2025
LifeFit Group CEO Martin Seibold explains how his clubs are leaning into the red-hot circuit training trend by leveraging LES MILLS CEREMONY™ to excite members and 'redefine' the gym floor.
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Jo Bryce
Acquisition & Retention
November 18, 2024
The secret to boosting new member attendance 200% this January
A new year brings big opportunities for clubs to accelerate success, but it’s no use winning new members in January if they’re walking out by March. A new study from the Les Mills Lab and Iowa State University has revealed two simple steps clubs can action to set members up for long-term success and boost lifetime value.
Les Mills
Acquisition & Retention
October 30, 2024
Peak performance: How to keep members sweet when your club’s at full capacity
January is the busiest and most profitable time of the year for most clubs, but a jam-packed facility poses its own set of challenges. Surging demand can spark lengthy queues on the gym floor, leaving members frustrated. How can operators tackle these bottlenecks to spread footfall, maintain member engagement, and maximize their clubs’ profitability?
Les Mills
Acquisition & Retention
October 24, 2024
Infographic: How to build retention-boosting habits
50% of new members leave their club within the first six months, meaning operators must spend big on member marketing just to stand still. As clubs prepare for an influx of new members in January, how we help them start working out will be key to stopping them from walking out soon after, setting the foundations for sustainable growth.
Jo Bryce
Instructor Insights
September 18, 2024