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Infographic: Gen Z training trends

21.08.2023

Audience Insights

Two women exercising indoors, one in front holding weights near her head, both in activewear performing a squat.

As the largest generation ever, Gen Z are now the key battleground for clubs. But what does it take to win their business? New research reveals the Gen Z training mentality, plus key insights for how operators can engage them in-club and beyond.

Infographic titled 'Gen Z Training Snapshot' showing workout statistics: #1 reason to work out is to become fitter; 72% do both gym and out of gym workouts; 50% do strength classes; 44% work out to reduce stress; 30% regularly use fitness facilities; 36% exercise regularly.

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