“Perfection is boring”

Jonathan is a Digital Content Producer at Les Mills International, where he develops and delivers content for Instructors across the Les Mills website and app. His role focuses on creating useful, engaging content that supports Instructors and strengthens their connection to the Les Mills community. 

With a background spanning media, fitness and digital content, Jonathan has written for publications including Gym Owner Monthly and How It Works, and has developed and delivered industry events including The Future of Fitness. He has also spoken at major international events and organisations including MIPCOM, MIPTV, GSMA, Hubei TV and NYU Abu Dhabi. 

Jonathan brings together editorial, creative and strategic experience to explore new ways of communicating with fitness professionals and creating content that is relevant, engaging and useful to Instructors around the world.