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Jo Bryce

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Alana Shortt
Alessandra Casagrande
Alex Hernandez
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Charlie Scott
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Isabel Fenwick
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Joe Chalmers
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Global B2B Content Manager

Jo is a content specialist focused on the global fitness industry. Her role (as Global B2B Content Manager) at Les Mills brings the latest fitness and wellness developments to life, translating research, trends and real-world operator experiences into practical strategies that help fitness businesses navigate a rapidly evolving market. 

As a writer, Jo has worked across a range of sectors spanning broadcast, technology and fitness, developing content for both consumer and business audiences. She holds a Master's degree in English Literature and enjoys running and boxing.

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Articles by Jo

The simple gym design principle that powers profitability
Jo Bryce
Acquisition & Retention
September 21, 2026

The simple gym design principle that powers profitability

How can gyms maximise profitability? Learn the simple space optimisation formula that improves retention, utilisation and member growth.

What are the Best Group Training Classes to Attract New Gym Members?
Jo Bryce
Acquisition & Retention
September 21, 2026

What are the Best Group Training Classes to Attract New Gym Members?

Discover the best group training classes to attract new gym members. Learn which fitness formats drive acquisition, boost retention and support long-term club growth.

5 best practices for building lasting member loyalty
Jo Bryce
Acquisition & Retention
September 21, 2026

5 best practices for building lasting member loyalty

Boost gym member loyalty and retention with five proven strategies, from onboarding and club design, to group fitness and AI-driven insights.

Why group fitness is a retention driver for gyms and health clubs
Jo Bryce
Audience Insights
August 17, 2026

Why group fitness is a retention driver for gyms and health clubs

Discover why group fitness is a powerful retention driver, helping gyms increase member loyalty, build community, and grow attendance.

The music-led Reformer experience turning boutique fans into big box converts
Jo Bryce
Acquisition & Retention
July 30, 2026

The music-led Reformer experience turning boutique fans into big box converts

Discover how Nuffield Health Farnborough used LES MILLS REFORMER™ to achieve 90% occupancy, attract boutique studio members, and boost overall group fitness attendance by 20%.

Teaching LES MILLS REFORMER™: Instructor Insights
Jo Bryce
Instructor Insights
July 16, 2026

Teaching LES MILLS REFORMER™: Instructor Insights

Thinking about teaching LES MILLS REFORMER? Two experienced Instructors share what the training is like, how they coach beginners, and how members are responding.

LES MILLS REFORMER™: A powerful new way for clubs to capture the growing Pilates market
Jo Bryce
Fitness Trends
July 15, 2026

LES MILLS REFORMER™: A powerful new way for clubs to capture the growing Pilates market

LES MILLS REFORMER helps clubs capture Pilates demand with music-led, accessible group training that attracts new audiences and boosts member engagement.

5 ways for clubs to win Gen Z members
Jo Bryce
Acquisition & Retention
June 15, 2026

5 ways for clubs to win Gen Z members

Discover five proven strategies to attract and retain Gen Z exercisers

Video: Will technology reshape the in-club experience?
Jo Bryce
Training
June 11, 2026

Video: Will technology reshape the in-club experience?

Discover how fitness technology is evolving and what it means for the future of the workout experience.

Fitness in 2030: How will tech transform our workouts?
Jo Bryce
Fitness Trends
June 2, 2026

Fitness in 2030: How will tech transform our workouts?

Fit-tech expert Jaime Pichardo Garcia reveals how emerging technology helps clubs deliver more connected, personalized training

HYROX x Les Mills: Empowering clubs to build bigger communities
Jo Bryce
Acquisition & Retention
May 14, 2026

HYROX x Les Mills: Empowering clubs to build bigger communities

HYROX and Les Mills join forces to bring race-inspired functional training into a scalable group format

Building an Instructor pipeline: How to recruit for impact
Jo Bryce
Instructor Insights
May 14, 2026

Building an Instructor pipeline: How to recruit for impact

Discover how to find and hire great Instructors to elevate member experience, boost retention, and drive club success

6 tactics every growing club should be using to stay competitive
Jo Bryce
Acquisition & Retention
April 20, 2026

6 tactics every growing club should be using to stay competitive

Discover six practical ways to keep your club ahead and your members engaged

Inside YMCA 360: The content partnership powering growth across Ys nationwide
Jo Bryce
Case Studies
March 23, 2026

Inside YMCA 360: The content partnership powering growth across Ys nationwide

Discover how YMCA 360 unlocked enhanced programming, smoother operations, and member demand with strategic digital content

Strength has a confidence crisis. Here’s how your club can solve it.
Jo Bryce
Fitness Trends
March 16, 2026

Strength has a confidence crisis. Here’s how your club can solve it.

Strength is soaring – but not everyone is feeling confident. Find out why and how you can help.