A new global report – Gen Z Fitness: Cracking the code – provides a comprehensive picture of what Gen Z want from a workout and how to engage this key demographic. From the trends making them move, to the barriers holding them back, we surface 7 key Gen Z insights every club needs to know.
Les Mills
Audience Insights
April 5, 2024
Infographic: What do Gen Z want from a gym?
Gen Z are the largest generation ever and new research reveals that half of them are ready to start exercising. So what are the key expectations clubs must meet if they want to win their business?
Les Mills
Fitness Trends
April 5, 2024
Infographic: What is Omnifitness?
Les Mills
Case Studies
April 5, 2024
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April 5, 2024
How will indoor cycling fare in 2023?
Les Mills
Audience Insights
April 5, 2024
How will fit-tech shape the future of gyms?
Interview with Les Mills Media CEO Jean-Michel Fournier on how fit-tech will shape the future of gyms?
Sarah Shortt
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April 5, 2024
How much High Intensity Interval Training (HIIT) is too much?
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April 5, 2024
How to attract rockstar Instructors
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April 5, 2024
How Portugal's most successful chain used virtual to turbocharge its group fitness
Les Mills
Fitness Trends
April 5, 2024
Five ways to create a hot cycle studio
Cycling boutiques have mastered the art of creating environments so emotionally and socially engaging that customers want to be there. Here’s how.
Jo Bryce
Fitness Trends
April 5, 2024
Fitness in focus: 6 things we learned in 2023
Les Mills
Fitness Trends
April 5, 2024
Five reasons why HIIT remains the red hot fitness trend
Jak Phillips
Fitness Trends
April 5, 2024
Coming back from COVID: How are clubs faring?
Jak Phillips
Case Studies
December 20, 2023
One smart decision and strong execution helped this YMCA boost monthly revenue by US$27K
Case study looking at how One smart decision and strong execution helped this YMCA boost monthly revenue by US$27K
Jak Phillips
Fitness Trends
December 12, 2023
8 key fitness trends for clubs in 2024
Article looking at 8 key fitness trends for clubs in 2024
