
Wigan Council’s Be Well initiative is redefining the journey from healthcare to fitness. Danielle Gregory shares how LES MILLS THRIVE™ is helping people return to exercise safely, build confidence, and embrace an active lifestyle – while driving demand and community engagement across seven UK sites.
Danielle Gregory (DG): I’m a group exercise coordinator at Be Well across seven sites, collaborating with wellbeing staff who work strategically in facilities and the community. I come from a background of working with weight management health teams.
DG: Be Well is a Wigan Council initiative that provides residents and communities with support to lead healthy lives, through accessible health and wellbeing programs. Our teams focus on active ageing, weight management, helping people return to exercise, and ensuring accessible services for those with long-term conditions.
We’re working to close the gap between healthcare and leisure facilities, making it easier for people with health conditions to return to exercise safely and confidently. People often join a leisure facility for high-intensity workouts and there’s less of a focus on funneling participants from health programs back to exercise.

DG: Transitioning from a health program to a gym membership needs to be carefully managed to suit the needs of the person returning to an active lifestyle. Just like any new member, it’s key to identify the workouts that will suit them best and ensure exercise adherence, be that through circuits, a dance class, or strength. The key is to manage intensity and start slowly in a way that doesn’t feel overwhelming. That’s why we’ve found LES MILLS THRIVE™ to be so successful.
Some of our participants are coming from injury rehabilitation, recovering from cardiac conditions or even pre- and post-cancer care. Going straight into a high-intensity class isn’t appropriate for that group, so we're trying to bridge that gap. Traditionally, there hasn’t been much crossover between the healthcare teams and leisure centers, so it’s very exciting for us to be able to work together under the umbrella of a program that supports the needs of these communities.
DG: It’s been transformational for our communities. We've had a lot of people who have completed the THRIVE program and are now becoming members, transitioning into the full gym experience. They’re trying new things because they’ve found a workout that they're comfortable with and can now do regularly– sometimes 2-3 times a week. THRIVE has been really helpful for us to create the pathway into exercise. The way the class is structured builds confidence and empowers participants to see an active lifestyle as an attainable goal.

DG: Previously, participants coming from the community services would come to my freestyle group exercise class because they weren’t confident in the gym. They’d find the idea of lifting weights scary. Having THRIVE has allowed me to start them on that journey safely. If you’re coming out of a long period of inactivity and someone asks you to lift a weight, that’s really scary!
The accessible nature of THRIVE means it’s making things like lifting weights possible, which is amazing. One of my participants has MS. Watching her grow and flourish has been brilliant. It’s meeting the needs of so many demographics and ticking the boxes to make exercise possible, because there are three different modifications available. That means someone with a walking stick can come and do THRIVE, but someone further along their rehab journey is also going to get the benefit. It’s hitting so many different age and ability ranges.
DG: Something unexpected about THRIVE is how we’ve used it to get young people back into movement. We’re helping those who have a little bit of low self-esteem to feel confident and comfortable in the studio environment. We’re removing the perception that exercise is something they’ll struggle with.

DG: Start them easy and move them on when the time is right. Give themlots of options and let them know that if they feel comfortable to progress tothe next modification the following week, that's brilliant. And if not, justkeep on giving it a try. I also try and face away from the mirrors as much aspossible, which I think helps for nervous participants by relievingthe fear of being watched. It’s attracted such a wide audience. I've got a mumand daughter who come together who were on the weight management program andthere’s a little friendly competition between them as well as the support thatkeeps each other going. And everyone in the class spurs each other on – thecamaraderie of the group environment is great.
DG: Ultimately, we want to drive acquisition by getting participants onto the standardized group training timetable. A lot of our health programs are closed programs – they’re limited runs and funded – at the end they have to find something that keeps them motivated afterwards.
It’s been more popular than we could have imagined. We trained up several Instructors, but I still don’t have enough! There’s demand whenever it’s on the timetable – we've got some obscure times like 12:30pm on a Saturday, which isn’t the most popular time for a class, but it's a full class.
