WHAT IS IT?
Let go of everything you know about exercise and ride into the future with IMMERSIVE FITNESS™. Enter a new dimension where technology and design add a visual sense of purpose to your workouts.
IMMERSIVE FITNESS takes our proven group fitness classes and wraps them in a rich layer of graphics that will blow your mind.
Using digital projection and cinema size screens IMMERSIVE FITNESS transports you into virtual worlds. You might climb the side of an impossibly steep glacier, sprint across lava flows or ride through a space age city in cycling workout THE TRIP™.
The world’s first permanent IMMERSIVE FITNESS studios are now open at 24 Hour Fitness, Santa Monica Super–Sport (USA), David Lloyd Leisure in London (UK), CMG Sports (Paris), Pure Fitness (Hong Kong) and SATS Elixia in Stockholm.