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Jo Bryce

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Alana Shortt
Alessandra Casagrande
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Amandeep Ahuja
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Isabel Fenwick
Ish Cheyne
Jak Phillips
Janine Phillips
Jo Bryce
Joe Chalmers
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Global B2B Content Manager

Jo is a content specialist focused on the global fitness industry. Her role (as Global B2B Content Manager) at Les Mills brings the latest fitness and wellness developments to life, translating research, trends and real-world operator experiences into practical strategies that help fitness businesses navigate a rapidly evolving market. 

As a writer, Jo has worked across a range of sectors spanning broadcast, technology and fitness, developing content for both consumer and business audiences. She holds a Master's degree in English Literature and enjoys running and boxing.

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Articles by Jo

Top boutique designer shares blueprint for a successful cycle studio
Jo Bryce
Fitness Trends
May 15, 2023

Top boutique designer shares blueprint for a successful cycle studio

Interview with Barbara Chancey for how to design a knockout fitness studio experience

How this YMCA grew membership 88% after introducing Virtual classes
Jo Bryce
Case Studies
October 31, 2022

How this YMCA grew membership 88% after introducing Virtual classes

Going 24/7 and introducing Virtual classes has been a game-changer for Gisborne YMCA. Membership has almost doubled for their Les Mills Membership, Virtual classes now account for a quarter of all visits to classes, while at the same time live class attendance has jumped 50%. Group Fitness Manager Frauke Nieschmidt shares the secrets to their success.