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Jo Bryce

Air New Zealand
Alana Shortt
Alessandra Casagrande
Alex Hernandez
Amandeep Ahuja
Benjamin Siolo
Bevan James Eyles
Bryce Hastings
Carrie Knight
Charlie Scott
Chris Asahara
Corey Baird
Diana Archer-Mills
Dr. Jessica Rouse
Dr Jinger Gottschall
Emma Hogan
Emma Slade
Erica Croke
Erin Maw
Farrah N. Daly
Finlay Macdonald
Glen Ostergaard
Global Head Trainers
Isabel Fenwick
Ish Cheyne
Jak Phillips
Janine Phillips
Jo Bryce
Joe Chalmers
Jonathan Tustain
Juliana Radich
Karolina Klosowska
Kate Cracknell
Kayla Atkins-Gordine
Kaylah-Blayr Fitzsimons-Nu’u
Khiran Huston
Kylie Gates
Lee Smith
Les Mills
Les Mills Brazil
Les Mills Germany
Les Mills Global Instructor Team
Les Mills Netherlands
Les Mills Nordic
Les Mills UK
Lisa Osborne
Little Bird Organics
Luke Tumaru
Margo White
Marie Anagnostis
Mark Nu'u-Steele
Marlon Woods
Matt Thraxton
Melanie Stevenson
Mike Trott
Naomi Arnold
Nats Levi
Niki Bezzant
Phillip Mills
Prof. David Cameron-Smith
Prof. Doug Sellman
Program Directors
Rachael Newsham
RNZ
Rob Lee
Sarah Shortt
Sophie Collett
Stephen Tharrett
Steve Faulkner
Steve Tansey
Tim Meadows
Will Macdonald
Yan Li
Yukari Azumai
Behind-the-scenes
Instructor Development
Community
Latest Research
Wellbeing
Impact

Global B2B Content Manager

Jo is a content specialist focused on the global fitness industry. Her role (as Global B2B Content Manager) at Les Mills brings the latest fitness and wellness developments to life, translating research, trends and real-world operator experiences into practical strategies that help fitness businesses navigate a rapidly evolving market. 

As a writer, Jo has worked across a range of sectors spanning broadcast, technology and fitness, developing content for both consumer and business audiences. She holds a Master's degree in English Literature and enjoys running and boxing.

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Articles by Jo

No pain, all gain: The mood-boosting strength program with guaranteed results
Jo Bryce
Research
October 22, 2024

No pain, all gain: The mood-boosting strength program with guaranteed results

As members seek new ways to reach strength goals and maximize motivation, new research findings point to a promising approach for boosting both power and enjoyment with measurable results.

Landmark report offers solutions to industry’s recruitment challenges
Jo Bryce
Instructor Insights
September 18, 2024

Landmark report offers solutions to industry’s recruitment challenges

One of the most pressing issues facing club operators is attracting the next generation of group training Instructors. A new report sets out to tackle misconceptions and provide an actionable blueprint for operators to recruit up-and-coming talent.

Freedom Leisure is inspiring young people to get moving – and the results are seriously impressive
Jo Bryce
Case Studies
August 20, 2024

Freedom Leisure is inspiring young people to get moving – and the results are seriously impressive

Case study looking at how Freedom Leisure is inspiring young people to get moving

New research reveals major opportunity for clubs to support sufferers of lower back pain
Jo Bryce
Research
June 9, 2024

New research reveals major opportunity for clubs to support sufferers of lower back pain

7 top tips for creating a killer class timetable
Jo Bryce
Acquisition & Retention
May 15, 2024

7 top tips for creating a killer class timetable

A thriving group training studio is the beating heart of the retention strategy for successful clubs – and it all starts with a rock-solid timetable. Here are 7 simple steps towards creating an irresistible timetable.

How thriving UK operator Places Leisure reached record class numbers
Jo Bryce
Case Studies
April 24, 2024

How thriving UK operator Places Leisure reached record class numbers

Case study looking at how thriving UK operator Places Leisure reached record class numbers

6 key fitness insights clubs can’t afford to ignore in 2024
Jo Bryce
Fitness Trends
April 24, 2024

6 key fitness insights clubs can’t afford to ignore in 2024

In a fast-evolving fitness landscape, keeping pace with key consumer trends and acting decisively is essential to staying relevant. We look at six new research pieces to help clubs get ahead in 2024.

Stronger for longer: The new member mindset for 2023
Jo Bryce
Research
April 5, 2024

Stronger for longer: The new member mindset for 2023

Stretch targets: Tapping into the Pilates trend
Jo Bryce
Fitness Trends
April 5, 2024

Stretch targets: Tapping into the Pilates trend

Pilates and stretch workouts are firmly back in vogue. Attracted by the lure of rigorous muscle training combined with dynamic stretch work, younger members are driving the resurgence and taking to the format in droves. So how should clubs tap into this red-hot trend?

Fitness in focus: 6 things we learned in 2023
Jo Bryce
Fitness Trends
April 5, 2024

Fitness in focus: 6 things we learned in 2023

Functional Strength research
Jo Bryce
Instructor Development
March 26, 2024

Functional Strength research

The innovative strength training workout that improves power and performance and boosts your mood.

5 ways to win Gen Z gym members by hacking influencer culture
Jo Bryce
Acquisition & Retention
September 24, 2023

5 ways to win Gen Z gym members by hacking influencer culture

Social media influencer culture is a massive driver of Gen Z purchasing decisions – particularly when it comes to fitness. Here’s how your facility can tap into Gen Z’s love of influencers to win new followers – and members.

“As sticky as your favorite Netflix series.” How The Edge Fitness Clubs is filling studios with on-trend strength programming
Jo Bryce
Case Studies
September 24, 2023

“As sticky as your favorite Netflix series.” How The Edge Fitness Clubs is filling studios with on-trend strength programming

Case study article explaining how The Edge Fitness Clubs launched LES MILLS Strength Development and the success it's achieved.

Village Gyms taps into strength training trend to turbocharge member attendance and engagement
Jo Bryce
Case Studies
August 21, 2023

Village Gyms taps into strength training trend to turbocharge member attendance and engagement

Case study article explaining how launch of LES MILLS Strength Development sees Village Gyms achieved up to 95% average class occupancy, while over half of participants increased their overall club attendance.

The untapped market: How clubs can grab their share
Jo Bryce
Audience Insights
July 23, 2023

The untapped market: How clubs can grab their share

As the largest generation ever, Gen Z will have a bigger impact on the fitness market than any other group. And with 50% of them eager to start exercising, clubs face a once-in-a-generation opportunity to turbocharge their membership. So where should they start? Here are 5 top tips for winning the untapped Gen Z market.