Mind the fitness gap – the fatal mistake clubs make with their marketing
How clubs need to market to attract and retain Millennials and Gen-Z – known as Generation Active
Les Mills
Case Studies
April 2, 2019
TribeFit Dubai – The club where it pays to be sociable
An unrelenting focus on social fitness offerings is paying dividends for TribeFit in Dubai, where almost 70% of members take part in group exercise.
Les Mills
Case Studies
April 2, 2019
Global Spotlight Fitness Hut Portugal
Low-cost clubs haven’t traditionally been big on group exercise, what inspired Fitness Hut to take a different approach?
Sarah Shortt
Research
April 2, 2019
How much High Intensity Interval Training (HIIT) is too much?
An instructor leading a HIIT workout class
Jak Phillips
Case Studies
April 2, 2019
Global Spotlight - Great Sankey Neighbourhood Hub
Great Sankey Neighbourhood Hub has made group exercise a central pillar of its recent £16m redevelopment, and is already reaping the rewards
Jak Phillips
Fitness Trends
April 2, 2019
Why don’t the world’s biggest chains create all their own programming?
Why the world’s biggest gym chains don’t create all their own workouts
Dr. Jessica Rouse
Audience Insights
April 2, 2019
Marketing to Millennials on Social Media
How Health Clubs Should be Marketing to Millennials and Gen-Z on Social Media
Kate Cracknell
Instructor Insights
April 2, 2019
How to recruit rockstars
Nothing will transform the success of your facility like a team of great group fitness instructors. So where do you find them, and how do you make them want to work for you?
Jak Phillips
Acquisition & Retention
April 2, 2019
Why the next big thing in fitness needn't cost a fortune
LES MILLS has launched a range of affordable solutions for its indoor cycling experience THE TRIP, putting immersive fitness within reach of all clubs.
Les Mills
Acquisition & Retention
April 2, 2019
The power of challenges to motivate members
Are you looking to improve member engagement and retention at your club, while also driving acquisition? A gym challenge could be just the answer you’re looking for.
Kate Cracknell
Instructor Insights
April 2, 2019
Studio Superstars – Tepp Sangasri
With waiting lists of anything up to 100 people, studio superstar Tepp Sangasri is one of the main attractions at SATS Stockholm, with his group exercise classes the stuff of legend among members. Kate Cracknell digs deep on the man dubbed “a genius of connection”.
Kate Cracknell
Instructor Insights
April 2, 2019
Studio Superstars – Suli Tuitaupe
Combining a health agenda with a huge sense of fun, Suli Tautape helps hundreds of members fall in love with fitness every week – Learn More.
Jak Phillips
Research
April 2, 2019
Research reveals the truth about knee push-ups
Despite misconceptions, new research shows knee push-ups are in fact an effective way of building strength and a useful gateway for members to progress towards push-ups on their toes.
Jak Phillips
Acquisition & Retention
April 2, 2019
New fitness research reveals the surprising secret to long-term member loyalty
How to start new club members so they stay for the long-term
A gradual and staged acclimatization program for those who are new to exercise might be the key to overcoming one of the modern club’s greatest challenges – early drop-off rates.
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