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Research & Insights

Acquisition & Retention
Audience Insights
Case Studies
Fitness Trends
Instructor Insights
Research
How Barre workouts can boost your club's timetable
Kate Cracknell
Fitness Trends
June 5, 2019

How Barre workouts can boost your club's timetable

Les Mills' new member-attracting program

How to perfect your cycling
Les Mills
Acquisition & Retention
June 5, 2019

How to perfect your cycling

Drive customers to your cycle class like their life depends on it! Check out our tips on how to keep your members coming back for more online here!

How Immersive injects new life into fitness studios
Les Mills
Acquisition & Retention
June 5, 2019

How Immersive injects new life into fitness studios

Check out the launch of our new immersive cycle class in Dublin - The Trip. Experience a new way to workout with a class near you at Les Mills today!

Studio Superstars – Hazel Davies
Sarah Shortt
Instructor Insights
June 5, 2019

Studio Superstars – Hazel Davies

Studio Superstar and Les Mills instructor Hazel Davies shares the secrets of her success

Revealed – the most popular group workout
Les Mills
Fitness Trends
June 5, 2019

Revealed – the most popular group workout

Research has shed fresh light on prevailing consumer workout preferences, yielding valuable insights on how club operators can pack their group exercise studios.

Why research underpins our every move
Les Mills
Research
May 20, 2019

Why research underpins our every move

Why research underpins our every move

Studio Superstars – Eve and Tyler Lawrence
Les Mills
Instructor Insights
May 20, 2019

Studio Superstars – Eve and Tyler Lawrence

Studio Superstars and Les Mills instructors Eve and Tyler Lawrence share the secrets of their success

How to transform lives and heal communities through group fitness
Jak Phillips
Instructor Insights
May 20, 2019

How to transform lives and heal communities through group fitness

Article on how Studio Superstar Daren Darby transforms lives through group fitness

Entire team through group fitness training
Les Mills
Case Studies
May 14, 2019

Entire team through group fitness training

Case study on how to use GFM to grow your group fitness numbers

The club with a bullet-proof member acquisition strategy
Jak Phillips
Case Studies
May 14, 2019

The club with a bullet-proof member acquisition strategy

The club with a bullet-proof member acquisition strategy

West Wood Clontarf – The cycle studio that never sleeps
Les Mills
Case Studies
May 14, 2019

West Wood Clontarf – The cycle studio that never sleeps

West Wood Clontarf Health Club – The cycle studio that never sleeps

Can live and virtual classes ever co-exist?
Les Mills
Acquisition & Retention
May 14, 2019

Can live and virtual classes ever co-exist?

Is the rise of virtual fitness threatening live classes?

How world-leading club owners are winning with Virtual
Les Mills
Fitness Trends
May 14, 2019

How world-leading club owners are winning with Virtual

Is virtual fitness really worth the hype? Leading club owners give their take

Why home fitness is the next frontier for your club
Les Mills
Audience Insights
April 19, 2019

Why home fitness is the next frontier for your club

Regarded by many as a significant threat, at-home fitness actually presents an unprecedented opportunity for the traditional club model. Harnessed correctly, on-demand workouts will help clubs to expand reach and grow membership – but quality content is crucial for success.

Why Instructors are your club's biggest social media asset
Les Mills
Acquisition & Retention
April 5, 2019

Why Instructors are your club's biggest social media asset

In an age of influencers, where fitness has emerged as a dominant social media topic, rockstar Instructors can be a major marketing asset for health clubs, driving hundreds of members through the doors. Social media savant Christian Dyer offers his tips for putting your team in the spotlight to drive retention and pull in hundreds of new members.