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Research
Pilates reimagined: A fresh take on the timeless training style
Emma Hogan
Acquisition & Retention
August 20, 2024

Pilates reimagined: A fresh take on the timeless training style

LES MILLS PILATES™ re-imagines the classic training style in an exciting new format to help clubs attract younger members with a boutique offering. The team behind the program explain what clubs can expect.

BODYCOMBAT 100: Inspire your club’s members with an epic event
Jak Phillips
Acquisition & Retention
July 25, 2024

BODYCOMBAT 100: Inspire your club’s members with an epic event

As BODYCOMBAT reaches its 100th release, Les Mills has created a bulletproof blueprint for inspiring events to help clubs drive impact across both members and prospects.

Introducing LES MILLS SHAPES: The bang-on-trend boutique workout lighting up timetables
Emma Hogan
Fitness Trends
July 15, 2024

Introducing LES MILLS SHAPES: The bang-on-trend boutique workout lighting up timetables

Erin Maw, the fitness mastermind behind LES MILLS GRIT™ and LES MILLS STRENGTH DEVELOPMENT™, has cooked up a new workout combining the choicest cuts of the hottest training trends. She explains why LES MILLS SHAPES™ is designed to delight younger members and send them streaming into the studio.

How this pioneering chain uses data to drive group fitness numbers
Jak Phillips
Audience Insights
June 11, 2024

How this pioneering chain uses data to drive group fitness numbers

Despite launching their fitness facility in the midst of a pandemic, the team behind Germany’s 20 “20 have combined determination with innovation to build a promising business. Tobias Unger and Melanie Schäfer share their unique sporting philosophy and explain why outdoor workouts will be key to the 20 “20 concept through COVID and beyond.

How China's hottest club used immersive fitness to fire up its membership
Jak Phillips
Case Studies
June 11, 2024

How China's hottest club used immersive fitness to fire up its membership

Introducing LES MILLS+, the fitness app driving users to live club workouts
Les Mills
Fitness Trends
June 10, 2024

Introducing LES MILLS+, the fitness app driving users to live club workouts

Introducing LES MILLS+, the fitness app driving users to live club workouts

New research reveals major opportunity for clubs to support sufferers of lower back pain
Jo Bryce
Research
June 9, 2024

New research reveals major opportunity for clubs to support sufferers of lower back pain

Brave new workout world: Retention Guru Dr Paul Bedford explains why clubs will never be the same again
Jak Phillips
Acquisition & Retention
June 6, 2024

Brave new workout world: Retention Guru Dr Paul Bedford explains why clubs will never be the same again

Retention Guru Dr Paul Bedford on the seismic shifts shaking up the fitness landscape, the double-edged sword of the strength training trend and the forgotten art that could transform clubs’ fortunes.

8 fundamentals for designing a dynamite fitness studio
Jak Phillips
Fitness Trends
May 22, 2024

8 fundamentals for designing a dynamite fitness studio

Great studio design is essential for elevating the in-club experience and inspiring members to march through your doors. So what does it take to create an awe-inspiring space that members can’t wait to sweat in? Based on key insights and expert advice, here are 8 secrets for designing a killer workout studio to drive your club’s success.

7 top tips for creating a killer class timetable
Jo Bryce
Acquisition & Retention
May 15, 2024

7 top tips for creating a killer class timetable

A thriving group training studio is the beating heart of the retention strategy for successful clubs – and it all starts with a rock-solid timetable. Here are 7 simple steps towards creating an irresistible timetable.

How thriving UK operator Places Leisure reached record class numbers
Jo Bryce
Case Studies
April 24, 2024

How thriving UK operator Places Leisure reached record class numbers

Case study looking at how thriving UK operator Places Leisure reached record class numbers

6 key fitness insights clubs can’t afford to ignore in 2024
Jo Bryce
Fitness Trends
April 24, 2024

6 key fitness insights clubs can’t afford to ignore in 2024

In a fast-evolving fitness landscape, keeping pace with key consumer trends and acting decisively is essential to staying relevant. We look at six new research pieces to help clubs get ahead in 2024.

Why PT and GX needn’t be rivals
Ish Cheyne
Fitness Trends
April 5, 2024

Why PT and GX needn’t be rivals

Will dance be a key growth driver for clubs in 2024?
Jak Phillips
Fitness Trends
April 5, 2024

Will dance be a key growth driver for clubs in 2024?

A social media sensation with plenty of cultural cachet, dance fitness appears to be getting its groove back. We look at 4 areas where dance could be a key driver of club growth in 2024.

What's the future for group workouts?
Les Mills
Fitness Trends
April 5, 2024

What's the future for group workouts?

Fitness legend Emma Barry explains why technology will democratize group workouts and what health clubs must do to stay ahead in an on-demand world where people can work-out any time, anywhere.