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Research & Insights

Acquisition & Retention
Audience Insights
Case Studies
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Research
Win young people by helping ease their stress
Emma Hogan
Case Studies
January 23, 2025

Win young people by helping ease their stress

Article about how clubs can win young people by helping ease their stress

Wellness Wrapped: Fresh research reveals the 2025 member mindset
Jo Bryce
Research
January 23, 2025

Wellness Wrapped: Fresh research reveals the 2025 member mindset

A recent survey from Life Time Fitness discovered that 99% of respondents felt happier after working out - so far, so obvious? Or are exercisers emerging from a deep-set mentality shift? Check out this round-up of the latest research to stay ahead in 2025.

Infographic: Next Gen Motivations to become an Instructor
Les Mills
Instructor Insights
January 23, 2025

Infographic: Next Gen Motivations to become an Instructor

Inforgraphic looking at next gen motivations to become an Instructor

How Fitness & Lifestyle Group is inspiring new audiences with group training
Jak Phillips
Case Studies
January 23, 2025

How Fitness & Lifestyle Group is inspiring new audiences with group training

Case study looking at how Fitness & Lifestyle Group is inspiring new audiences with group training

Club of the Month February: West Wood Club Westmanstown, Ireland
Les Mills
Club of the Month
January 22, 2025

Club of the Month February: West Wood Club Westmanstown, Ireland

West Wood Club Westmanstown is dedicated to delivering exceptional member experiences by supporting the growth of its instructors and staying at the forefront of fitness innovation.

BRING THE BOUTIQUE EXPERIENCE TO YOUR GYM
Les Mills Nordic
Case Studies
January 9, 2025

BRING THE BOUTIQUE EXPERIENCE TO YOUR GYM

How can traditional gyms stay competitive in a world of boutique fitness studios? Niklas Bohlin from Nordic Wellness reveals how implementing innovative concepts like LES MILLS CONQUER can transform gym spaces, enhance profitability, and attract new audiences - all while delivering exceptional member experiences.

Video: Martin Seibold on how clubs can win with circuit training in 2025
Les Mills
Acquisition & Retention
December 18, 2024

Video: Martin Seibold on how clubs can win with circuit training in 2025

LifeFit Group CEO Martin Seibold explains how his clubs are leaning into the red-hot circuit training trend by leveraging LES MILLS CEREMONY™ to excite members and 'redefine' the gym floor.

Phillip Mills: 5 group training picks for 2025
Phillip Mills
Fitness Trends
December 18, 2024

Phillip Mills: 5 group training picks for 2025

Article looking at Phillip Mills: 5 group training picks for 2025

How Raintree Athletic is creating an epic club community with 98% member retention
Jo Bryce
Case Studies
December 18, 2024

How Raintree Athletic is creating an epic club community with 98% member retention

Case study looking at how Raintree Athletic is creating an epic club community with 98% member retention

Fitness insights: 6 key learnings from 2024
Jo Bryce
Fitness Trends
December 17, 2024

Fitness insights: 6 key learnings from 2024

Article looking at 6 key fitness learnings from 2024

Infographic: Next Gen social media habits
Les Mills
Instructor Insights
November 21, 2024

Infographic: Next Gen social media habits

How Bannatyne is driving growth through its studios and winning fans from the gym floor
Jo Bryce
Case Studies
November 21, 2024

How Bannatyne is driving growth through its studios and winning fans from the gym floor

Case study looking at How Bannatyne is driving growth through its studios and winning fans from the gym floor

5 social media hacks to find your next rockstar instructor
Jo Bryce
Instructor Insights
November 21, 2024

5 social media hacks to find your next rockstar instructor

Article looking at social media hacks to find rockstar instructors

The secret to boosting new member attendance 200% this January
Jo Bryce
Acquisition & Retention
November 18, 2024

The secret to boosting new member attendance 200% this January

A new year brings big opportunities for clubs to accelerate success, but it’s no use winning new members in January if they’re walking out by March. A new study from the Les Mills Lab and Iowa State University has revealed two simple steps clubs can action to set members up for long-term success and boost lifetime value.

How can clubs tap into the world’s hottest workout trend?
Jo Bryce
Fitness Trends
November 18, 2024

How can clubs tap into the world’s hottest workout trend?

Case study looking at how clubs can tap into Pilates – the world’s hottest workout trend