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    All you need for world-leading marketing is here


    Marketing Studio puts a powerful creative engine at your fingertips.

    Built on insights from 50+ years in the club industry, and with all the benefits of a full-service marketing agency, this is the number one way to get noticed, attract members, and keep them and coming back.

    Save time and money, access ready-to-use assets, and tap into a wealth of marketing education and endless inspiration.


    From articles to videos and webinars, Marketing Studio helps your club to stay ahead of the latest trends and insights with free marketing expertise and education.

    Your one-stop-shop for unbeatable marketing

    • Confidently implement proven marketing strategies
    • Access a 12-month marketing program with ready to use assets and ideas expertly designed to deliver member engagement
    • Build your own materials by adding your logo, selecting imagery and editing text
    • Leverage fitness marketing expertise with helpful articles, videos and webinars
    • Save precious time by easily accessing the best assets for your club's needs


    What is available on Marketing Studio?

    As a partner of Les Mills, you will have access to a 12-month marketing program that features all the ideas, inspiration and ready-to-use campaigns that you need. We help you to clear any marketing and creative hurdle with regular assets for video, social media, print, digital and in-club promotions, along with educational material such as presentations, articles, research and webinars.

    Why should I use Marketing Studio?

    Marketing is an essential part of growing your club's membership. But we know that coming up with high-class campaigns can be both time and budget-intensive. Through Marketing Studio, we make the process of curating a world-class campaign easier. We've put the expertise, tools and creative solutions under one-roof to deliver everything you need to retain and attract members, promote your club and ensure the success of group fitness.

    How do I use Marketing Studio?

    As often as you like, think of Marketing Studio as an extension of your in-house team. Marketing Studio is updated regularly to feature fresh imagery and campaigns to promote your facility and your Les Mills offerings. Marketing advice, education and guidance is also added frequently to make you more competitive in the fitness industry.

    How do I give Marketing Studio access to my team?

    Talk to your local Customer Experience Manager, they will be able to update your team's details against your facility record and allow access to Marketing Studio. An email will be sent directly to your teammates that asks them to activate their account before they can access the platform.