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Acquisition & Retention
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Research
Fitness24Seven relaunches LES MILLS GRIT to meet demand for time-efficient workouts
Les Mills Nordic
Case Studies
August 10, 2026

Fitness24Seven relaunches LES MILLS GRIT to meet demand for time-efficient workouts

One factor that can play a key role in member retention is offering shorter workout sessions, that still deliver an intense and effective training experience. We spoke with Elin Thorsell, Group Training Manager at Fitness24Seven, about their relaunch of LES MILLS GRIT.

The music-led Reformer experience turning boutique fans into big box converts
Jo Bryce
Acquisition & Retention
July 30, 2026

The music-led Reformer experience turning boutique fans into big box converts

Discover how Nuffield Health Farnborough used LES MILLS REFORMER™ to achieve 90% occupancy, attract boutique studio members, and boost overall group fitness attendance by 20%.

Community holds the key to continued club growth
Les Mills
Community
July 20, 2026

Community holds the key to continued club growth

Martin Franklin, CEO, Les Mills UK, explores how community-focused workouts are helping clubs increase attendance, retention and member advocacy.

What is LES MILLS REFORMER™? All you need to know about the workout redefining Pilates
Les Mills
Acquisition & Retention
July 17, 2026

What is LES MILLS REFORMER™? All you need to know about the workout redefining Pilates

A dynamic, music-driven Reformer workout designed for all fitness levels

Beats up, barriers down: LES MILLS REFORMER launched to democratize Pilates and drive club growth
Les Mills
Media
July 15, 2026

Beats up, barriers down: LES MILLS REFORMER launched to democratize Pilates and drive club growth

LES MILLS REFORMER has been unveiled as the latest innovation from the global fitness leader, created to help clubs capitalize on the Reformer Pilates boom through an offering that broadens the category’s appeal.

LES MILLS REFORMER™: A powerful new way for clubs to capture the growing Pilates market
Jo Bryce
Fitness Trends
July 15, 2026

LES MILLS REFORMER™: A powerful new way for clubs to capture the growing Pilates market

LES MILLS REFORMER helps clubs capture Pilates demand with music-led, accessible group training that attracts new audiences and boosts member engagement.

5 ways for clubs to win Gen Z members
Jo Bryce
Acquisition & Retention
June 15, 2026

5 ways for clubs to win Gen Z members

Discover five proven strategies to attract and retain Gen Z exercisers

Video: Will technology reshape the in-club experience?
Jo Bryce
Training
June 11, 2026

Video: Will technology reshape the in-club experience?

Discover how fitness technology is evolving and what it means for the future of the workout experience.

BODYPUMP HEAVY driving strong results for clubs and instructors
Les Mills Nordic
Case Studies
Instructor Insights
June 10, 2026

BODYPUMP HEAVY driving strong results for clubs and instructors

With the global launch at LES MILLS LIVE Stockholm 2025, BODYPUMP HEAVY has become a major success in clubs around the world. The growing focus on strength training, combined with a simple and safe format, makes it highly accessible for both new and existing members.

Les Mills and Hyperhuman Bring Premium Fitness Content Into the AI-Powered Platform Era
Les Mills
Media
June 10, 2026

Les Mills and Hyperhuman Bring Premium Fitness Content Into the AI-Powered Platform Era

New partnership between Les Mills and Hyperhuman combines world-class fitness content with cutting-edge AI to elevate digital workout experiences

The real measure of business
Phillip Mills
Impact
June 9, 2026

The real measure of business

Phillip Mills on why business, philanthropy and social responsibility can no longer be separated.

Fitness in 2030: How will tech transform our workouts?
Jo Bryce
Fitness Trends
June 2, 2026

Fitness in 2030: How will tech transform our workouts?

Fit-tech expert Jaime Pichardo Garcia reveals how emerging technology helps clubs deliver more connected, personalized training

HYROX x LES MILLS: What’s inside the workouts
Les Mills
Fitness Trends
May 18, 2026

HYROX x LES MILLS: What’s inside the workouts

Rob Lee and Erin Maw explain what’s behind two new workouts designed to help clubs harness the appeal of fitness racing

HYROX x Les Mills: Empowering clubs to build bigger communities
Jo Bryce
Acquisition & Retention
May 14, 2026

HYROX x Les Mills: Empowering clubs to build bigger communities

HYROX and Les Mills join forces to bring race-inspired functional training into a scalable group format

Building an Instructor pipeline: How to recruit for impact
Jo Bryce
Instructor Insights
May 14, 2026

Building an Instructor pipeline: How to recruit for impact

Discover how to find and hire great Instructors to elevate member experience, boost retention, and drive club success