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Les Mills

Media

October 6, 2023

Les Mills lands top international brand award

Kiwi fitness leader crowned one of Fast Company’s 2023 Brands That Matter, alongside leading global companies such as General Motors, Intel and NFL.

Les Mills

Media

August 9, 2023

ADIDAS AND LES MILLS UNVEIL INNOVATIVE NEW TRAINING OFFERING BUILT FOR NEXT GEN FITNESS FANS

New science-backed strength workout LES MILLS SHAPES presented with adidas had its global launch at LES MILLS LIVE L.A. supported by adidas’ innovative training wear – Dropset 2 and the FW23 Strength Collection

Les Mills

Media

June 26, 2023

Les Mills launches new campaign and enlists Brett Goldstein as Happiness Ambassador

Brand’s “Choose Happy” campaign makes working out less intimidating and launches search for two future Happiness Ambassadors who will get to move to New Zealand

Les Mills

Media

February 15, 2023

Les Mills launches new programming to unleash the next generation of club members

LES MILLS Strength Development provides innovative group training for clubs to deliver the results, strength and empowerment that younger generations crave

Les Mills

Media

October 24, 2022

Les Mills hosts world-first fitness festival, signaling return of live workouts

Les Mills, the world leader in group fitness, brought its galaxy of star Instructors to London’s Excel on 22 – 23 October for a groundbreaking fitness festival attended by over 5,000 fans

Les Mills

Media

August 23, 2022

Les Mills dials up customer focus with double SLT appointment

Twin appointment to drive Omnifitness strategy to provide fitness experiences everywhere and through all channels to meet expectations of modern consumers

Study reveals the secret to staying fit for life

Les Mills

Media

August 23, 2022

Study reveals the secret to staying fit for life

Pilot study from the Les Mills Research Lab offers clues into the drivers of exercise motivation and what it takes to transform someone from couch potato to gym bunny.

Gym vs digital: What’s the most effective way to work out?

Les Mills

Media

August 23, 2022

Gym vs digital: What’s the most effective way to work out?

Pilot study from the Les Mills Research Lab compares exertion and enjoyment levels between a live class in the gym and two digital formats (livestream and on demand) of the same workout, with surprising results.

Les Mills

Media

February 24, 2022

Les Mills and Gympass join forces to bring on-demand fitness to the workforce

Les Mills has announced a new partnership with leading corporate wellbeing platform Gympass to offer the corporate workforce access to over 1,500 on-demand workouts and virtual training sessions.

Les Mills

Media

February 3, 2022

Les Mills takes martial arts into the metaverse with BODYCOMBAT VR app

Les Mills is bringing exercise motivation to the metaverse with the launch of the BODYCOMBAT VR app, fusing globally-renowned trainers with virtual reality (VR) for an out-of-this-world fitness gaming experience.

Les Mills

Media

October 4, 2021

Introducing the world’s first omnichannel fitness platform: LES MILLS+

Les Mills has launched LES MILLS+, the first global omnichannel fitness offering that bridges the gap between digital and live workouts to provide the ultimate fitness experience.

Black Lives Matter: Seven actions we commit to

Les Mills

Media

June 11, 2020

Black Lives Matter: Seven actions we commit to

A fitter planet has always been our mission. To achieve that, just saying #blacklivesmatter isn’t enough. We need to do better, and we will. See how we will start.

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Media

December 2, 2019

AIR NEW ZEALAND + LES MILLS

Air New Zealand has teamed up with Les Mills to create a series of inflight wellness exercises designed to enhance the wellbeing of travellers.

‘Live revival’ sees fitness fans flock back to facilities

Les Mills

Media

September 6, 2019

‘Live revival’ sees fitness fans flock back to facilities

Les Mills 2021 Global Fitness Report spotlights how the world will work out post-pandemic, with live workouts and “Omnichannel Fitness” tipped to prevail.

Les Mills

Media

December 12, 2018

NEW LEADERSHIP STRUCTURE

The world leader in group fitness and fitness content introduces new leadership structure designed to accelerate development and innovation.

For Media requests, please email press@lesmills.com