LES MILLS CONTENT

MARKETING SUPPORT

INTRODUCTION | LAUNCHING LES MILLS CONTENT | PROMOTING NEW RELEASES | FIT BUSINESS


Welcome to the world of LES MILLS Content!

You’re now part of the digital fitness boom and adding significant value for your members by offering an integrated in club and at home solution.

LES MILLS Content expands workouts beyond the four walls of the club and gives members the opportunity to keep hitting their fitness goals from home. You take full control of the member experience, hosting Les Mills’ most popular world-class workouts within your brand ecosystem.

Here, you’ll find resources and information to help you successfully launch LES MILLS Content to your members including email and web copy, app notifications, social assets and guidance. Whether you market LES MILLS Content as online or digital workouts, digital fitness, on demand or you’re promoting within a digital membership, you can tailor the wording and plan to suit your requirements. Ensure you are referring to Les Mills programs by name when you promote. You'll find more guidance on this in the toolkit.

Every quarter we release the newest round of programs and you can also find everything you need for marketing the new release marketing toolkit and assets below.

Download the LES MILLS Content launch assets, keep scrolling for our new release toolkit or if you’re looking to offer the full suite of Les Mills programs, talk to us about becoming a LES MILLS On Demand affiliate.

LAUNCHING LES MILLS CONTENT

PROMOTE YOUR NEW RELEASES

The arrival of new workouts can help you to keep content fresh and members engaged. We’re excited to bring you the next release of LES MILLS Content, available on the Content Hub from 19 April 2021.

This toolkit provides you with the guidance and marketing assets you need to create a buzz around this latest digital release.

FIT BUSINESS

Boosting your club back to full fitness

Please reach out with any questions or feedback you have on
the LES MILLS Content to your local contact or directly.