What is LES MILLS Content?
LES MILLS Content enables you to offer a video on demand library of Les Mills workouts in your own club’s app or website. LES MILLS Content consists of 100+ premium videos including equipment and non-equipment workouts, Base beginner and technique videos and the Les Mills Mindfulness series, with new releases every quarter.
As a LES MILLS Content partner you also have access to LES MILLS Recorded Livestream which enables you to build your own video on demand library of Les Mills workouts featuring your own Instructors.
In addition, Les Mills obtains license-free music for LES MILLS Content and LES MILLS Recorded Livestream releases that does not require additional music licensing by partners.
Which programs are available for LES MILLS Content?
6 programs are available for LES MILLS Content and LES MILLS Recorded Livestream: BODYPUMP, BODYCOMBAT, BODYBALANCE, BODYATTACK, LES MILLS GRIT and LES MILLS CORE. Multiple formats will available for some releases (e.g. 15min, 30min, 45min, 55min).
LES MILLS Content will have 100+ videos in total available. The releases will be updated each quarter and you’ll need to retire the oldest release as the new release is made available. Alongside the main programs, Base beginner, technique and mindfulness videos will also be available.
Why were these 6 programs chosen?
The programs selected have been based on ‘at home’ insights from subscriber usage and behaviours through LES MILLS On Demand and brings together the most popular programs, formats and a mix of equipment/non-equipment-based programs.
How is LES MILLS Content different to LES MILLS+?
LES MILLS Content and LES MILLS+ both consist of world class workouts from Les Mills. However there are a few key differences:
LES MILLS Content has 100+ videos available, vs 1000+ in LES MILLS+.
LES MILLS Content can be hosted within a club partner’s own ecosystem on their app or website, whereas LES MILLS+ is hosted by Les Mills.
Are there any music licensing requirements?
Les Mills obtains license-free music for LES MILLS Content which is different from the licensed songs that are used for LES MILLS On Demand. The use of LES MILLS Content does not require additional music licensing by partners.
How will LES MILLS Content be supplied?
LES MILLS Content can be supplied in one of 3 ways:
- Direct to partner - LES MILLS Content can be supplied directly to partners via our cloud to upload into your ecosystem.
- Via third-party app – If you work with a third-party app we can set up an agreement in order for LES MILLS Content to be uploaded directly via the third-party.
- Via video hosting – we can host the workouts via our platform for you to then integrate into your ecosystem.
Where do we host / how can members access LES MILLS Content?
LES MILLS Content and LES MILLS Recorded Livestream is designed to sit within an in-club app or web page that members on an additional membership tier would have access to. If you need support and advice on platforms and apps available please speak to your Customer Experience manager.
The workouts must sit behind a member log in and cannot be open to public access. (Please note, any recorded versions that are found online that are accessible by the general public will be removed and/or the site blocked).
LES MILLS Content and LES MILLS Recorded Livestream must be offered together as part of the same membership journey or tier.