Fitness International, LLC, which owns the LA Fitness, Esporta Fitness and City Sports Club brands, will offer world-class on-demand workouts to its members via the LES MILLS+ streaming platform, enabling them to exercise anywhere, anytime, on any device.
Recognizing that the modern member wants to combine the thrill of live workouts and convenient amenities of a full-service gym with the flexibility of on-demand classes, Fitness International, LLC is offering to its members who add LES MILLS+ to their existing memberships unlimited access to over 1,500 world-leading workouts, including BODYPUMP™, BODYCOMBAT™ and LES MILLS GRIT™.
Created by elite teams of physiology experts, fitness trainers, and musicians, each Les Mills+ workout is scientifically designed to maximize results and inspirationally crafted by leading choreographers. Classes are cinematically filmed by award-winning production crews and imaginatively led by best-in-class instructors.
Sean Turner, CEO of Les Mills US said: “With this announcement, two fitness powerhouses combine to elevate the member experience. The ‘omnifitness’ revolution - providing fitness experiences everywhere, through all channels - is here to stay and the sky is the limit for what can be achieved by pairing world-class digital offerings with a preeminent operator of over 700 full-service gyms.”
“The Les Mills+ app has been designed to meet modern demands for both convenient at-home workouts and thrilling in-gym experiences. We’ve worked hard to make Les Mills+ the gold standard in at-home workouts, and our programs are extensively tested to help ensure we’re providing best-in-class content. We couldn’t be more excited to work with Fitness International, LLC to deepen member engagement, both inside and outside of the club.”
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About Fitness International, LLC
Fitness International, LLC is the largest non-franchised health club operator in the U.S., with over 700 locations across 27 U.S. states and Canada. Operating the brand names LA Fitness, Esporta Fitness, and City Sports Club, the company’s mission is to help as many people as possible achieve the benefits of a healthy lifestyle by creating a nationwide network of health clubs, offering its members the widest range of amenities and the friendliest service at an affordable price. To learn more about Fitness International LLC’s growth, visit lafitness.com, esportafitness.com, and citysportsfitness.com. Follow Fitness International, LLC on Facebook or Instagram or by downloading its mobile apps.
ABOUT LES MILLS
Les Mills is the global leader in group fitness and creator of 20 programs available in leading fitness facilities around the world. Les Mills programs include the world’s first group exercise resistance training workout BODYPUMP™, BODYCOMBAT™ (martial arts), RPM™ (indoor cycling), BODYBALANCE™ (yoga), LES MILLS GRIT™ (30-minute high-intensity interval training) and the revolutionary immersive cycle experience, THE TRIP™. Each workout is refreshed and updated with new choreography and music every three months.
The company was founded by Les Mills – a four-time Olympian and head coach of New Zealand’s track and field team – who opened his first gym in 1968 with the aim of taking elite sports training to the masses. Today, Les Mills workouts are delivered by 140,000 certified instructors in 21,000 clubs across 100 countries and are available as live, livestream, virtual and immersive classes, as well as via the LES MILLS+ streaming platform.