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Jo Bryce

Air New Zealand
Alana Shortt
Alessandra Casagrande
Alex Hernandez
Amandeep Ahuja
Benjamin Siolo
Bevan James Eyles
Bryce Hastings
Carrie Knight
Charlie Scott
Chris Asahara
Corey Baird
Diana Archer-Mills
Dr. Jessica Rouse
Dr Jinger Gottschall
Emma Hogan
Emma Slade
Erica Croke
Erin Maw
Farrah N. Daly
Finlay Macdonald
Glen Ostergaard
Global Head Trainers
Isabel Fenwick
Ish Cheyne
Jak Phillips
Janine Phillips
Jo Bryce
Joe Chalmers
Jonathan Tustain
Juliana Radich
Karolina Klosowska
Kate Cracknell
Kayla Atkins-Gordine
Kaylah-Blayr Fitzsimons-Nu’u
Khiran Huston
Kylie Gates
Lee Smith
Les Mills
Les Mills Brazil
Les Mills Germany
Les Mills Global Instructor Team
Les Mills Netherlands
Les Mills Nordic
Les Mills UK
Lisa Osborne
Little Bird Organics
Luke Tumaru
Margo White
Marie Anagnostis
Mark Nu'u-Steele
Marlon Woods
Matt Thraxton
Melanie Stevenson
Mike Trott
Naomi Arnold
Nats Levi
Niki Bezzant
Phillip Mills
Prof. David Cameron-Smith
Prof. Doug Sellman
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Rachael Newsham
RNZ
Rob Lee
Sarah Shortt
Sophie Collett
Stephen Tharrett
Steve Faulkner
Steve Tansey
Tim Meadows
Will Macdonald
Yan Li
Yukari Azumai
Behind-the-scenes
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Global B2B Content Manager

Jo is a content specialist focused on the global fitness industry. Her role (as Global B2B Content Manager) at Les Mills brings the latest fitness and wellness developments to life, translating research, trends and real-world operator experiences into practical strategies that help fitness businesses navigate a rapidly evolving market. 

As a writer, Jo has worked across a range of sectors spanning broadcast, technology and fitness, developing content for both consumer and business audiences. She holds a Master's degree in English Literature and enjoys running and boxing.

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Articles by Jo

GLP-1 medication: friend or foe for operators?
Jo Bryce
Research
June 16, 2025

GLP-1 medication: friend or foe for operators?

GLP‑1 medications are reshaping weight loss, yet long‑term success needs strength training and habit support. See why this trend is a growth opportunity for clubs and how to onboard GLP‑1 members effectively.

West Wood clubs increases attendance by 30% with industry gold standard education
Jo Bryce
Case Studies
June 2, 2025

West Wood clubs increases attendance by 30% with industry gold standard education

Case study looking at how West Wood Clubs increased attendance by 30% after taking the GFM course

A prospect in every class: How clubs can recruit more Instructors from within
Jo Bryce
Instructor Insights
May 16, 2025

A prospect in every class: How clubs can recruit more Instructors from within

Article looking at how clubs can support members to become group training Instructors

West Wood clubs increases attendance by 30% with industry gold standard education
Jo Bryce
Case Studies
May 7, 2025

West Wood clubs increases attendance by 30% with industry gold standard education

West Wood Clubs increased attendance by 30% with industry-leading education. Explore how investing in instructor training drives growth and retention.

Driving retention with empowered Instructors: O2 Fitness launches pioneering mentorship scheme
Jo Bryce
Case Studies
April 7, 2025

Driving retention with empowered Instructors: O2 Fitness launches pioneering mentorship scheme

Case study looking at how O2 Fitness is inspiring instructors with a pioneering mentorship scheme

How your club can win in the New Age of Group Training
Jo Bryce
Fitness Trends
March 24, 2025

How your club can win in the New Age of Group Training

Article looking at how clubs can win in the New Age of Group Training

Recruitment hacks: 5 ways to scout your studio for new Instructors
Jo Bryce
Instructor Insights
February 19, 2025

Recruitment hacks: 5 ways to scout your studio for new Instructors

Article about how clubs can scout their studio for new Instructors

How your club can tap into the glucose monitoring boom
Jo Bryce
Research
February 19, 2025

How your club can tap into the glucose monitoring boom

Article about how clubs can tap into the glucose monitoring boom

Wellness Wrapped: Fresh research reveals the 2025 member mindset
Jo Bryce
Research
January 23, 2025

Wellness Wrapped: Fresh research reveals the 2025 member mindset

A recent survey from Life Time Fitness discovered that 99% of respondents felt happier after working out - so far, so obvious? Or are exercisers emerging from a deep-set mentality shift? Check out this round-up of the latest research to stay ahead in 2025.

How Raintree Athletic is creating an epic club community with 98% member retention
Jo Bryce
Case Studies
December 18, 2024

How Raintree Athletic is creating an epic club community with 98% member retention

Case study looking at how Raintree Athletic is creating an epic club community with 98% member retention

Fitness insights: 6 key learnings from 2024
Jo Bryce
Fitness Trends
December 17, 2024

Fitness insights: 6 key learnings from 2024

Article looking at 6 key fitness learnings from 2024

How Bannatyne is driving growth through its studios and winning fans from the gym floor
Jo Bryce
Case Studies
November 21, 2024

How Bannatyne is driving growth through its studios and winning fans from the gym floor

Case study looking at How Bannatyne is driving growth through its studios and winning fans from the gym floor

5 social media hacks to find your next rockstar instructor
Jo Bryce
Instructor Insights
November 21, 2024

5 social media hacks to find your next rockstar instructor

Article looking at social media hacks to find rockstar instructors

The secret to boosting new member attendance 200% this January
Jo Bryce
Acquisition & Retention
November 18, 2024

The secret to boosting new member attendance 200% this January

A new year brings big opportunities for clubs to accelerate success, but it’s no use winning new members in January if they’re walking out by March. A new study from the Les Mills Lab and Iowa State University has revealed two simple steps clubs can action to set members up for long-term success and boost lifetime value.

How can clubs tap into the world’s hottest workout trend?
Jo Bryce
Fitness Trends
November 18, 2024

How can clubs tap into the world’s hottest workout trend?

Case study looking at how clubs can tap into Pilates – the world’s hottest workout trend