Research & Insights
Jak Phillips
Acquisition & Retention
August 16, 2022
How to reap the rewards of the September fitness surge
Always a key month in the club calendar, macroeconomic factors mean this September could be crucial for accelerating recoveries and setting a platform for long-term success. But with fitness competition now fiercer than ever, how can clubs stand out from the crowd, while staying true to their brand and current members? Here are 8 key plays.
Jak Phillips
Research
June 20, 2022
In club vs digital: What’s the most effective way to work out?
A new study from the Les Mills Research Lab compares exertion and enjoyment levels between a live class in the gym and two digital formats (livestream and Video on Demand) of the same workout, bringing hard facts to the hotly-contested live vs digital debate.
Luke Tumaru
Acquisition & Retention
May 16, 2022
How to nail new member onboarding
Often overlooked, a smooth onboarding process can spell the difference between losing new members after just two months, or setting them up for years of success. Drawing from the latest science and industry insights, here are 6 top tips for transforming your retention rate with a world-class onboarding program.
Jak Phillips
Instructor Insights
May 15, 2022
Group workouts: How to raise revenues and reward Instructors
Few in fitness would argue that great group fitness Instructors don’t deserve better pay, but finding the budget to reward them remains a major headache for health clubs. We look at five positive steps clubs can take to unlock the extra cash that can safeguard star performers and attract new talent.
Les Mills
Case Studies
April 17, 2022
Group workout guru reveals 7 top tips for building an awesome Instructor team
Famed for its fun-filled classes and wealth of world-class Instructors, New Jersey’s HealthQuest is a permanent fixture in the Top 100 US Health Clubs list. Group Fitness Director Linda Romaine shares her top 7 tips for how to find great Instructors and create a winning culture that keeps them inspired.
Jak Phillips
Fitness Trends
November 12, 2021
2021 Global Report reveals 7 key trends for the new fitness landscape
The Les Mills 2021 Global Fitness Report – which features insights from 12,157 consumers across five continents – explores how the pandemic has changed fitness habits and spotlights the trends that will shape workouts in years to come.
Jak Phillips
Acquisition & Retention
October 20, 2021
How your club can smash the New Year sales rush
The January peak can make or break a club’s sales figures and set the tone for the year. But with fitness competition now fiercer than ever, how can clubs stand out from the crowd, while staying true to their brand and current members? Here are 7 key plays.
Les Mills
Acquisition & Retention
October 20, 2021
Winning in the new age of fitness: Top 8 takeaways from IHRSA 2021
Les Mills hosted an exclusive ‘Winning in the new age of fitness’ workshop at IHRSA 2021 for leading club operators, drawing on insights from the 2021 Global Fitness Report to chart the path to a successful year ahead. Here are the top 8 takeaways from the session.
Les Mills
Fitness Trends
October 12, 2021
Your own fitness app: Move together, grow together
Your club can be the go-to solution for hybrid fitness that customers are looking for. Classes, home workouts, live streaming, or on-demand are a safe path to increasing your members' retention, engagement, and lifetime value. Move is the professional fitness app with expert content that you can present in your own branding.
Les Mills
Case Studies
July 20, 2021
Omnichannel fitness: The innovative YMCA taking workouts to the masses
At a time when many operators are edging away from digital and gearing back up for live workouts, Greater Philadelphia YMCA is doubling down on its digital platform to reach wider into the community. The Association’s senior team outline their bold strategy to become a true omnichannel fitness provider.
Les Mills
Instructor Insights
June 18, 2021