Research & Insights
Jak Phillips
Fitness Trends
November 12, 2021
2021 Global Report reveals 7 key trends for the new fitness landscape
The Les Mills 2021 Global Fitness Report – which features insights from 12,157 consumers across five continents – explores how the pandemic has changed fitness habits and spotlights the trends that will shape workouts in years to come.
Jak Phillips
Acquisition & Retention
October 20, 2021
How your club can smash the New Year sales rush
The January peak can make or break a club’s sales figures and set the tone for the year. But with fitness competition now fiercer than ever, how can clubs stand out from the crowd, while staying true to their brand and current members? Here are 7 key plays.
Les Mills
Acquisition & Retention
October 20, 2021
Winning in the new age of fitness: Top 8 takeaways from IHRSA 2021
Les Mills hosted an exclusive ‘Winning in the new age of fitness’ workshop at IHRSA 2021 for leading club operators, drawing on insights from the 2021 Global Fitness Report to chart the path to a successful year ahead. Here are the top 8 takeaways from the session.
Les Mills
Fitness Trends
October 12, 2021
Your own fitness app: Move together, grow together
Your club can be the go-to solution for hybrid fitness that customers are looking for. Classes, home workouts, live streaming, or on-demand are a safe path to increasing your members' retention, engagement, and lifetime value. Move is the professional fitness app with expert content that you can present in your own branding.
Les Mills
Case Studies
July 20, 2021
Omnichannel fitness: The innovative YMCA taking workouts to the masses
At a time when many operators are edging away from digital and gearing back up for live workouts, Greater Philadelphia YMCA is doubling down on its digital platform to reach wider into the community. The Association’s senior team outline their bold strategy to become a true omnichannel fitness provider.
Les Mills
Instructor Insights
June 18, 2021
Level-up Instructors to give your club the edge
As competition in the fitness market continues to intensify, your people have never been more integral to giving your club the edge. So how can you develop them into a team of world-beaters? Les Mills Qualifications (LMQs) have been designed to drive up standards and help your group fitness Instructors take their skills to the next level.
Emma Hogan
Fitness Trends
April 19, 2021
Mental health May: 6 ways clubs can help members sweat away stress
In a world where stress, uncertainty and change are more prevalent than ever, supporting members’ mental wellness has become imperative for clubs. So how can operators join the dots and demonstrate the substantial mental health benefits their offerings bring in addition to the well-established physical impact?
Les Mills
Les Mills Germany
Acquisition & Retention
April 5, 2021
Member referrals: 8 surefire steps for clubs to win new joiners
Demand for high-quality fitness offerings is at an all-time high, but competition has never been fiercer. So as rival providers jostle for position, how can your club cut through the noise to reap the rewards of a fast-growing fitness market? Here are 8 key plays to accelerate your acquisition efforts through member referrals.
Les Mills
Fitness Trends
December 7, 2020
10 group fitness trends set to shape the next decade
Which trends will dominate and disrupt the group workout space over the next decade? And how can clubs ensure they’re best-placed to capitalize on its growth? Drawn from a new EuropeActive book on the future of fitness, here are 10 group workout trends tipped to shape the 2020s.
Les Mills
Acquisition & Retention
October 18, 2020
Digital workouts – and 7 other ways to drive revenue through group fitness
Far from being a cost center, a solid group fitness set-up can be the backbone of your club and a major driver of revenue. Here are eight simple steps to turn your group fitness offering into a profit powerhouse.
Les Mills
Acquisition & Retention
April 30, 2020
