Jo Bryce
Global B2B Content Manager
Jo is a content specialist focused on the global fitness industry. Her role (as Global B2B Content Manager) at Les Mills brings the latest fitness and wellness developments to life, translating research, trends and real-world operator experiences into practical strategies that help fitness businesses navigate a rapidly evolving market.
As a writer, Jo has worked across a range of sectors spanning broadcast, technology and fitness, developing content for both consumer and business audiences. She holds a Master's degree in English Literature and enjoys running and boxing.
Articles by Jo
Jo Bryce
Acquisition & Retention
May 15, 2024
7 top tips for creating a killer class timetable
A thriving group training studio is the beating heart of the retention strategy for successful clubs – and it all starts with a rock-solid timetable. Here are 7 simple steps towards creating an irresistible timetable.
Jo Bryce
Fitness Trends
April 5, 2024
Stretch targets: Tapping into the Pilates trend
Pilates and stretch workouts are firmly back in vogue. Attracted by the lure of rigorous muscle training combined with dynamic stretch work, younger members are driving the resurgence and taking to the format in droves. So how should clubs tap into this red-hot trend?
Jo Bryce
Acquisition & Retention
September 24, 2023
5 ways to win Gen Z gym members by hacking influencer culture
Social media influencer culture is a massive driver of Gen Z purchasing decisions – particularly when it comes to fitness. Here’s how your facility can tap into Gen Z’s love of influencers to win new followers – and members.
Jo Bryce
Case Studies
August 21, 2023
Village Gyms taps into strength training trend to turbocharge member attendance and engagement
Case study article explaining how launch of LES MILLS Strength Development sees Village Gyms achieved up to 95% average class occupancy, while over half of participants increased their overall club attendance.
Jo Bryce
Audience Insights
July 23, 2023
The untapped market: How clubs can grab their share
As the largest generation ever, Gen Z will have a bigger impact on the fitness market than any other group. And with 50% of them eager to start exercising, clubs face a once-in-a-generation opportunity to turbocharge their membership. So where should they start? Here are 5 top tips for winning the untapped Gen Z market.
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Jo Bryce
Case Studies
October 31, 2022