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Research
7 steps to build a future-ready Instructor team
Jo Bryce
Instructor Insights
October 16, 2025

7 steps to build a future-ready Instructor team

Future-proof your fitness club with a skilled instructor team. Follow seven practical steps to recruit, train, and retain top talent.

Democratizing strength training: The golden opportunity for club growth
Jo Bryce
Acquisition & Retention
October 15, 2025

Democratizing strength training: The golden opportunity for club growth

Discover how democratizing strength training can drive club growth. Learn why accessible, community-focused programs like BODYPUMP HEAVY boost engagement and retention.

Video: 7 tips for the perfect program launch
Les Mills
Acquisition & Retention
September 19, 2025

Video: 7 tips for the perfect program launch

Discover how to launch fitness programs effectively with these seven proven tips. Drive participation and long-term success.

Infographic: Impact of Les Mills on average length of stay
Les Mills
Acquisition & Retention
September 15, 2025

Infographic: Impact of Les Mills on average length of stay

Article looking at the impact Les Mills programs have on length of stay

5 smart moves to optimize your studio
Les Mills
Acquisition & Retention
September 15, 2025

5 smart moves to optimize your studio

What does it take to optimize your group training offering? Based on nearly 60 years of experience, the Les Mills Group Fitness Management (GFM) course offers a tried and tested blueprint for success. Here’s a snapshot of five key plays to start shaping up your studio.

Why LES MILLS CEREMONY Could Be Your Gym’s Next Big Success
Les Mills Nordic
Case Studies
September 15, 2025

Why LES MILLS CEREMONY Could Be Your Gym’s Next Big Success

How one Finnish club is combining performance and experience to lead the functional fitness movement.

How to inspire your members with an epic new program launch
Les Mills
Case Studies
September 15, 2025

How to inspire your members with an epic new program launch

What’s the best way to go about launching a new workout? The team at legendary Irish chain West Wood Club share their tips for success.

Parkwood Leisure extends Les Mills partnership
Les Mills UK
Club of the Month
September 15, 2025

Parkwood Leisure extends Les Mills partnership

A new phase of collaboration will expand innovative programming, enhance member experience, and continue driving retention across Parkwood’s 80+ UK leisure facilities.

Video: Which area of your club drives the biggest returns?
Les Mills
Acquisition & Retention
September 1, 2025

Video: Which area of your club drives the biggest returns?

Learn where to focus for the biggest returns in your fitness club. This guide reveals key areas that drive growth and engagement.

Support member gains with the new step that elevates every class
Jo Bryce
Research
September 1, 2025

Support member gains with the new step that elevates every class

Elevate your fitness classes with the redesigned SMARTSTEP. See how it improves performance and helps members achieve their goals.

What’s the most profitable area of your club?
Jo Bryce
Acquisition & Retention
August 15, 2025

What’s the most profitable area of your club?

Article looking at how to understand your club’s floor contribution

Active North Yorkshire - Harrogate and Knaresborough Leisure
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Club of the Month
July 29, 2025

Active North Yorkshire - Harrogate and Knaresborough Leisure

Club of the Month August: Active North Yorkshire, Harrogate and Knaresborough Leisure

Infographic: The MVP (Most Valuable Participant) Effect
Les Mills
Acquisition & Retention
July 16, 2025

Infographic: The MVP (Most Valuable Participant) Effect

In sport, MVPs are the difference makers – the margin between success and failure. In gyms, MVPs are your Most Valuable Participants, with the potential to transform a business. Check out these six key stats that show how MVPs boost revenue, retention and loyalty.

Meet the MVPs: Why Most Valuable Participants are the new power players in club growth
Jo Bryce
Acquisition & Retention
July 16, 2025

Meet the MVPs: Why Most Valuable Participants are the new power players in club growth

Article looking at who MVPs are and why clubs need them

Club of the Month July: Cirencester Leisure Centre – Freedom Leisure
Les Mills UK
Club of the Month
July 7, 2025

Club of the Month July: Cirencester Leisure Centre – Freedom Leisure

Cirencester Leisure Centre, managed by Freedom Leisure, one of the UK's leading not-for-profit leisure trusts, is demonstrating the powerful impact of a well-executed group training strategy.