/* MAKE SURE TO CHANGE THE NAME HERE AS WELL OTHERWISE CSS WONT CHANGE AND THE POPUP WONT WORK */

Infographic: The MVP (Most Valuable Participant) Effect

16.07.2025

Acquisition & Retention

In sport, MVPs are the difference makers – the margin between success and failure. In gyms, MVPs are your Most Valuable Participants, with the potential to transform a business. Check out these six key stats that show how MVPs boost revenue, retention and loyalty.

WANT THE MVP EFFECT IN YOUR CLUB?

Get the report that tells you who your Most Valuable Participants (MVPs) are, the areas of the club they're gravitating towards, and how you can drive growth and retention by creating more of them.

WANT THE MVP EFFECT IN YOUR CLUB?

DISCOVER MORE

Acquisition & Retention

MORE ARTICLES

Explore all
The simple gym design principle that powers profitability

Clubs and Facilities

The simple gym design principle that powers profitability

The simple gym design principle that powers profitability
What are the Best Group Training Classes to Attract New Gym Members?

Clubs and Facilities

What are the Best Group Training Classes to Attract New Gym Members?

What are the Best Group Training Classes to Attract New Gym Members?
5 best practices for building lasting member loyalty

Clubs and Facilities

5 best practices for building lasting member loyalty

5 best practices for building lasting member loyalty
Video: How Nuffield Health increased group fitness attendance by 20% with LES MILLS REFORMER

Clubs and Facilities

Video: How Nuffield Health increased group fitness attendance by 20% with LES MILLS REFORMER

Video: How Nuffield Health increased group fitness attendance by 20% with LES MILLS REFORMER
Why group fitness is a retention driver for gyms and health clubs

Clubs and Facilities

Why group fitness is a retention driver for gyms and health clubs

Why group fitness is a retention driver for gyms and health clubs
Fitness24Seven relaunches LES MILLS GRIT to meet demand for time-efficient workouts

Clubs and Facilities

Fitness24Seven relaunches LES MILLS GRIT to meet demand for time-efficient workouts

Fitness24Seven relaunches LES MILLS GRIT to meet demand for time-efficient workouts
The music-led Reformer experience turning boutique fans into big box converts

Clubs and Facilities

The music-led Reformer experience turning boutique fans into big box converts

The music-led Reformer experience turning boutique fans into big box converts
Community holds the key to continued club growth

Clubs and Facilities

Community holds the key to continued club growth

Community holds the key to continued club growth
What is LES MILLS REFORMER™? All you need to know about the workout redefining Pilates

Clubs and Facilities

What is LES MILLS REFORMER™? All you need to know about the workout redefining Pilates

What is LES MILLS REFORMER™? All you need to know about the workout redefining Pilates
LES MILLS REFORMER™: A powerful new way for clubs to capture the growing Pilates market

Clubs and Facilities

LES MILLS REFORMER™: A powerful new way for clubs to capture the growing Pilates market

LES MILLS REFORMER™: A powerful new way for clubs to capture the growing Pilates market
5 ways for clubs to win Gen Z members

Clubs and Facilities

5 ways for clubs to win Gen Z members

5 ways for clubs to win Gen Z members
Video: Will technology reshape the in-club experience?

Clubs and Facilities

Video: Will technology reshape the in-club experience?

Video: Will technology reshape the in-club experience?