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Beyond ChatGPT: How clubs can attract high-value members with AI
Jak Phillips
Acquisition & Retention
March 24, 2025

Beyond ChatGPT: How clubs can attract high-value members with AI

Article about how clubs can attract high-value members with AI

Movements
Les Mills
Club of the Month
March 18, 2025

Movements

Movements is an independently owned “non-traditional gym” in the town of Market Harborough, Leicestershire, with an offering of over 40+ group training classes per week including Signature Programmes like BODYPUMP, BODYCOMBAT, LES MILLS GRIT.

Video: How will the club market evolve in the next few years?
Les Mills
Acquisition & Retention
March 14, 2025

Video: How will the club market evolve in the next few years?

Video about how the club market will evolve in the next few years

Scandinavian Training Center Invests in Children – Inspiring to an Active Life
Les Mills Nordic
Case Studies
February 27, 2025

Scandinavian Training Center Invests in Children – Inspiring to an Active Life

STC's creating an active lifestyle for all ages with LES MILLS BORN TO MOVE.

Recruitment hacks: 5 ways to scout your studio for new Instructors
Jo Bryce
Instructor Insights
February 19, 2025

Recruitment hacks: 5 ways to scout your studio for new Instructors

Article about how clubs can scout their studio for new Instructors

How your club can tap into the glucose monitoring boom
Jo Bryce
Research
February 19, 2025

How your club can tap into the glucose monitoring boom

Article about how clubs can tap into the glucose monitoring boom

Inside Martin Seibold’s bold strategy to grow LifeFit Group by 79% in four years
Jak Phillips
Acquisition & Retention
February 13, 2025

Inside Martin Seibold’s bold strategy to grow LifeFit Group by 79% in four years

Martin Seibold reveals how LifeFit Group is driving attendance, retention, and growth through group exercise, instructor education, and a positive approach to industry disruption.

Introducing LES MILLS CEREMONY: A seamless boutique solution to turbocharge your timetable
Emma Hogan
Fitness Trends
January 30, 2025

Introducing LES MILLS CEREMONY: A seamless boutique solution to turbocharge your timetable

LES MILLS CEREMONY™ is a boutique solution proven to send studio numbers soaring and boost your club's bottom line. We spoke to Rob Lee and Khiran Huston, from the Les Mills Creative Team, to find out what’s so special about this new spin on functional circuit training.

Win young people by helping ease their stress
Emma Hogan
Case Studies
January 23, 2025

Win young people by helping ease their stress

Article about how clubs can win young people by helping ease their stress

Wellness Wrapped: Fresh research reveals the 2025 member mindset
Jo Bryce
Research
January 23, 2025

Wellness Wrapped: Fresh research reveals the 2025 member mindset

A recent survey from Life Time Fitness discovered that 99% of respondents felt happier after working out - so far, so obvious? Or are exercisers emerging from a deep-set mentality shift? Check out this round-up of the latest research to stay ahead in 2025.

Infographic: Next Gen Motivations to become an Instructor
Les Mills
Instructor Insights
January 23, 2025

Infographic: Next Gen Motivations to become an Instructor

Inforgraphic looking at next gen motivations to become an Instructor

How Fitness & Lifestyle Group is inspiring new audiences with group training
Jak Phillips
Case Studies
January 23, 2025

How Fitness & Lifestyle Group is inspiring new audiences with group training

Case study looking at how Fitness & Lifestyle Group is inspiring new audiences with group training

Club of the Month February: West Wood Club Westmanstown, Ireland
Les Mills
Club of the Month
January 22, 2025

Club of the Month February: West Wood Club Westmanstown, Ireland

West Wood Club Westmanstown is dedicated to delivering exceptional member experiences by supporting the growth of its instructors and staying at the forefront of fitness innovation.

BRING THE BOUTIQUE EXPERIENCE TO YOUR GYM
Les Mills Nordic
Case Studies
January 9, 2025

BRING THE BOUTIQUE EXPERIENCE TO YOUR GYM

How can traditional gyms stay competitive in a world of boutique fitness studios? Niklas Bohlin from Nordic Wellness reveals how implementing innovative concepts like LES MILLS CONQUER can transform gym spaces, enhance profitability, and attract new audiences - all while delivering exceptional member experiences.

Video: Martin Seibold on how clubs can win with circuit training in 2025
Les Mills
Acquisition & Retention
December 18, 2024

Video: Martin Seibold on how clubs can win with circuit training in 2025

LifeFit Group CEO Martin Seibold explains how his clubs are leaning into the red-hot circuit training trend by leveraging LES MILLS CEREMONY™ to excite members and 'redefine' the gym floor.