Learn more

Research & Insights

Acquisition & Retention
Audience Insights
Case Studies
Fitness Trends
Instructor Insights
Research
Four key fitness findings operators need to know in 2026
Jo Bryce
Research
October 16, 2026

Four key fitness findings operators need to know in 2026

Discover four fitness industry trends dominating in 2026, from rising member demand to untapped growth opportunities and the power of community-led fitness.

How do you know your timetable is working?
Jo Bryce
Acquisition & Retention
October 16, 2026

How do you know your timetable is working?

Learn how to measure timetable performance beyond attendance with the key metrics, strategies and warning signs that drive member retention, visit frequency and long-term club growth.

Five things we learned at FIT BUSINESS LIVE BARCELONA
Jo Bryce
Audience Insights
October 16, 2026

Five things we learned at FIT BUSINESS LIVE BARCELONA

Learn how leading fitness operators are driving growth, boosting retention and future-proofing their clubs with five key takeaways from FIT BUSINESS LIVE Barcelona.

CEREMONY HYROX MAX - Where performance meets community
Les Mills Nordic
Case Studies
October 2, 2026

CEREMONY HYROX MAX - Where performance meets community

Following the success of the LES MILLS CEREMONY TOUR, we caught up with Simon Nilsson, Les Mills Trainer to learn more about what makes the concept unique and why it's resonating with both members and clubs.

The simple gym design principle that powers profitability
Jo Bryce
Acquisition & Retention
September 21, 2026

The simple gym design principle that powers profitability

How can gyms maximise profitability? Learn the simple space optimisation formula that improves retention, utilisation and member growth.

What are the Best Group Training Classes to Attract New Gym Members?
Jo Bryce
Acquisition & Retention
September 21, 2026

What are the Best Group Training Classes to Attract New Gym Members?

Discover the best group training classes to attract new gym members. Learn which fitness formats drive acquisition, boost retention and support long-term club growth.

5 best practices for building lasting member loyalty
Jo Bryce
Acquisition & Retention
September 21, 2026

5 best practices for building lasting member loyalty

Boost gym member loyalty and retention with five proven strategies, from onboarding and club design, to group fitness and AI-driven insights.

Video: How Nuffield Health increased group fitness attendance by 20% with LES MILLS REFORMER
Les Mills
Acquisition & Retention
Case Studies
August 17, 2026

Video: How Nuffield Health increased group fitness attendance by 20% with LES MILLS REFORMER

Hear how Nuffield Health Farnborough used LES MILLS REFORMER™ to attract new members, achieve 90% occupancy and increase group fitness attendance by 20%.

Why group fitness is a retention driver for gyms and health clubs
No items found.
Audience Insights
August 17, 2026

Why group fitness is a retention driver for gyms and health clubs

Discover why group fitness is a powerful retention driver, helping gyms increase member loyalty, build community, and grow attendance.

Fitness24Seven relaunches LES MILLS GRIT to meet demand for time-efficient workouts
Les Mills Nordic
Case Studies
August 10, 2026

Fitness24Seven relaunches LES MILLS GRIT to meet demand for time-efficient workouts

One factor that can play a key role in member retention is offering shorter workout sessions, that still deliver an intense and effective training experience. We spoke with Elin Thorsell, Group Training Manager at Fitness24Seven, about their relaunch of LES MILLS GRIT.

The music-led Reformer experience turning boutique fans into big box converts
Jo Bryce
Acquisition & Retention
July 30, 2026

The music-led Reformer experience turning boutique fans into big box converts

Discover how Nuffield Health Farnborough used LES MILLS REFORMER™ to achieve 90% occupancy, attract boutique studio members, and boost overall group fitness attendance by 20%.

Community holds the key to continued club growth
Les Mills
Community
July 20, 2026

Community holds the key to continued club growth

Martin Franklin, CEO, Les Mills UK, explores how community-focused workouts are helping clubs increase attendance, retention and member advocacy.

What is LES MILLS REFORMER™? All you need to know about the workout redefining Pilates
Les Mills
Acquisition & Retention
July 17, 2026

What is LES MILLS REFORMER™? All you need to know about the workout redefining Pilates

A dynamic, music-driven Reformer workout designed for all fitness levels

Beats up, barriers down: LES MILLS REFORMER launched to democratize Pilates and drive club growth
Les Mills
Media
July 15, 2026

Beats up, barriers down: LES MILLS REFORMER launched to democratize Pilates and drive club growth

LES MILLS REFORMER has been unveiled as the latest innovation from the global fitness leader, created to help clubs capitalize on the Reformer Pilates boom through an offering that broadens the category’s appeal.

LES MILLS REFORMER™: A powerful new way for clubs to capture the growing Pilates market
Jo Bryce
Fitness Trends
July 15, 2026

LES MILLS REFORMER™: A powerful new way for clubs to capture the growing Pilates market

LES MILLS REFORMER helps clubs capture Pilates demand with music-led, accessible group training that attracts new audiences and boosts member engagement.