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Research & Insights

Acquisition & Retention
Audience Insights
Case Studies
Fitness Trends
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Research
How this small family club chain is taking on the major players
Les Mills
Case Studies
April 2, 2020

How this small family club chain is taking on the major players

Read about Sweden's Endorfin fitness club and their success.

Coronavirus: How social media is keeping fitness fans connected
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Audience Insights
March 25, 2020

Coronavirus: How social media is keeping fitness fans connected

Article by Les Mills Head of Content and Social Media Chris Asahara on how social media is keeping fitness fans connected during Coronavirus

The most effective way to differentiate your club
Les Mills
Acquisition & Retention
February 6, 2020

The most effective way to differentiate your club

Case study-based article looking at the most effective way to differentiate your club

The legends who shaped the modern fitness industry
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Fitness Trends
December 9, 2019

The legends who shaped the modern fitness industry

Nine individuals whose contributions to the fitness industry prior to the modern fitness industry (modern era starting in 1946), set the stage for what the fitness industry and fitness training are today.

New global report sets out the hottest workout trends
Les Mills
Acquisition & Retention
December 8, 2019

New global report sets out the hottest workout trends

Spanning 1,500 facilities across 20 countries, ClubIntel’s 2019 global trends report offers fresh insight into what’s hot in the world of fitness and how clubs are evolving to meet new challenges. We look at five standout findings for the future of group workouts.

How Holmes Place packs out classes with a top-notch Instructor team
Les Mills
Instructor Insights
Case Studies
December 2, 2019

How Holmes Place packs out classes with a top-notch Instructor team

An unrelenting focus on recruitment, training and development of its Instructor team has made group fitness the heartbeat of Holmes Place Hamburg, with classes oversubscribed by more than 60 per cent. The team share the secrets to their success...

How clubs can tap into the lucrative running market
Les Mills
Research
December 2, 2019

How clubs can tap into the lucrative running market

Groundbreaking research has highlighted how group workouts in health clubs can bring substantial performance results for runners. So how can your club tap into the findings to unlock a significant stream of new members?

History of health clubs: How gyms have evolved through the ages
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Fitness Trends
December 2, 2019

History of health clubs: How gyms have evolved through the ages

Article looking at the history of health clubs and how gyms have evolved through the ages

The community-centred independent gym whose BODYCOMBAT offering is a big hit with members
Les Mills
Case Studies
October 11, 2019

The community-centred independent gym whose BODYCOMBAT offering is a big hit with members

Phase 2 BODYCOMBAT™ classes have steadily built up over time, with classes now reaching capacity of 30 participants.

How 24 Hour Fitness empowers members through BODYCOMBAT
Les Mills
Case Studies
October 10, 2019

How 24 Hour Fitness empowers members through BODYCOMBAT

At 24 Hour Fitness Castle Hills in Dallas, Texas, passion is a quality that runs right through the club, members and Group X Instructors, proving key to its success. 24 Hour Fitness Area Group X Manager Mike Rowe explains how the club has harnessed BODYCOMBAT to empower its members and build a strong sense of community.

How your club can capitalise on the boom in workplace wellness
Les Mills
Acquisition & Retention
October 8, 2019

How your club can capitalise on the boom in workplace wellness

Article explaining how clubs can capitalise on the boom in workplace wellness

Research reveals why the right music is essential to a great group workout
Les Mills
Research
October 1, 2019

Research reveals why the right music is essential to a great group workout

How can clubs tune up their music offering and and reap the rewards?

Hebburn Central BODYCOMBAT launch packs a punch by increasing class occupancy 10%
Les Mills
Case Studies
September 17, 2019

Hebburn Central BODYCOMBAT launch packs a punch by increasing class occupancy 10%

Hebburn Central BODYCOMBAT launch packs a punch by increasing class occupancy 10%

The new rules of Fight Club: everyone’s talking about it
Les Mills
Fitness Trends
September 11, 2019

The new rules of Fight Club: everyone’s talking about it

Trend article explaining why everyone’s talking about combat classes and martial arts workouts

Revealed: The most popular group workout categories for members
Les Mills
Audience Insights
September 11, 2019

Revealed: The most popular group workout categories for members

A new report sheds fresh light on the hottest workout trends in the world and offers a tantalising glimpse at which group workouts will soon be on the rise as Millennials and Gen Z account for an ever-greater share of club memberships.