Research & Insights
Les Mills Nordic
Case Studies
February 6, 2023
25 years since BODYPUMP was launched in the Nordic region, what has happened since then?
It’s been 25 years since BODYPUMP was introduced to the Nordic market and a lot has happened since then. That's why we took the opportunity to ask Per-Anders Dagborn to share his story since he was involved in the launch of the concept and Les Mills in the Nordics.
Les Mills
Fitness Trends
January 16, 2023
7 ways to raise revenue through your club’s studio
A well-executed group training strategy could be the difference between a good year and a great one for your facility’s bottom line. Here are seven simple steps for driving additional revenue through group training.
Les Mills Nordic
Case Studies
November 29, 2022
Ecosport Moldova - Making People Happy
Ecosport Fitness Club in Chisinau, Moldova was opened 26 years ago. It is a fitness club, focused on building a fitness club culture in a country where it virtually does not exist. Their mission is to make people happier and healthier.
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Jo Bryce
Case Studies
October 31, 2022
How this YMCA grew membership 88% after introducing Virtual classes
Going 24/7 and introducing Virtual classes has been a game-changer for Gisborne YMCA. Membership has almost doubled for their Les Mills Membership, Virtual classes now account for a quarter of all visits to classes, while at the same time live class attendance has jumped 50%. Group Fitness Manager Frauke Nieschmidt shares the secrets to their success.
Les Mills
Case Studies
October 19, 2022
Princeton Club’s Omnifitness strategy is driving member loyalty
Since opening its first facility 35 years ago, Princeton Club has been committed to improving the lives of its members and creating a better tomorrow. President Andy Haugen shares secrets to the clubs’ success and explains how their Omnifitness approach keeps members with them for longer.
Jak Phillips
Acquisition & Retention
August 16, 2022
How to reap the rewards of the September fitness surge
Always a key month in the club calendar, macroeconomic factors mean this September could be crucial for accelerating recoveries and setting a platform for long-term success. But with fitness competition now fiercer than ever, how can clubs stand out from the crowd, while staying true to their brand and current members? Here are 8 key plays.
Jak Phillips
Research
June 20, 2022
