Research & Insights

2026 Global Fitness Report: Strength and Wellness to drive next wave of member growth

Jo Bryce

Fitness Trends

January 20, 2026

2026 Global Fitness Report: Strength and Wellness to drive next wave of member growth

The 2026 Global Fitness Report, based on insights from over 10,000 global fitness consumers, reveals a sector that’s thriving – and evolving fast.

Your 2026 group training playbook: An operator’s guide

Jo Bryce

Acquisition & Retention

January 19, 2026

Your 2026 group training playbook: An operator’s guide

From programming and studio design, to Instructor recruitment and virtual integration, a clear strategy for group training is central to its success.

Pedal Power: How Bay Club quadrupled group cycle attendance

Jo Bryce

Case Studies

January 9, 2026

Pedal Power: How Bay Club quadrupled group cycle attendance

Case study about how to grow group fitness attendance with cycle classes

From members to motivators: Operator hacks for recruiting Instructors

Jo Bryce

Case Studies

December 5, 2025

From members to motivators: Operator hacks for recruiting Instructors

Mel Tempest talks us through identifying new Instructors from class participants.

The university driving student Instructor growth and attendance with on-trend programming

Jo Bryce

Case Studies

November 17, 2025

The university driving student Instructor growth and attendance with on-trend programming

University of Iowa drives growth in Instructors and gym attendance with thoughtful programs.

5 game-changing fitness learnings from 2025

Les Mills

Fitness Trends

November 14, 2025

5 game-changing fitness learnings from 2025

2025 was a year of rich insights for fitness operators. From identifying clubs’ most valuable members to harnessing the power of habits and community, here are five standout lessons that helped move the dial.

Woughton Leisure in Milton Keynes sets the standard for Quarterly Les Mills launch events.

Les Mills UK

Club of the Month

November 4, 2025

Woughton Leisure in Milton Keynes sets the standard for Quarterly Les Mills launch events.

The club’s recent launch event attracted over 140 participants and drove a 20% increase in new sign-ups the following week with the majority of attendees booking their next class within 48 hours.

How HVLP operator EōS builds community by challenging members to lift heavy

Jo Bryce

Case Studies

October 16, 2025

How HVLP operator EōS builds community by challenging members to lift heavy

How HVLP operator EōS builds community by challenging members to lift heavy.

Infographic: How to spot your next Instructor in club

Les Mills

Instructor Insights

October 16, 2025

Infographic: How to spot your next Instructor in club

Discover key traits to look for when spotting your next instructor in-club. Build a skilled team and future-proof your fitness business.

7 steps to build a future-ready Instructor team

Jo Bryce

Instructor Insights

October 16, 2025

7 steps to build a future-ready Instructor team

Future-proof your fitness club with a skilled instructor team. Follow seven practical steps to recruit, train, and retain top talent.

Democratizing strength training: The golden opportunity for club growth

Jo Bryce

Acquisition & Retention

October 15, 2025

Democratizing strength training: The golden opportunity for club growth

Discover how democratizing strength training can drive club growth. Learn why accessible, community-focused programs like BODYPUMP HEAVY boost engagement and retention.

Video: 7 tips for the perfect program launch

Les Mills

Acquisition & Retention

September 19, 2025

Video: 7 tips for the perfect program launch

Discover how to launch fitness programs effectively with these seven proven tips. Drive participation and long-term success.

Les Mills

Acquisition & Retention

September 15, 2025

Infographic: Impact of Les Mills on average length of stay

Article looking at the impact Les Mills programs have on length of stay

Les Mills

Acquisition & Retention

September 15, 2025

5 smart moves to optimize your studio

What does it take to optimize your group training offering? Based on nearly 60 years of experience, the Les Mills Group Fitness Management (GFM) course offers a tried and tested blueprint for success. Here’s a snapshot of five key plays to start shaping up your studio.

Why LES MILLS CEREMONY Could Be Your Gym’s Next Big Success

Les Mills Nordic

Case Studies

September 15, 2025

Research & Insights

2026 Global Fitness Report: Strength and Wellness to drive next wave of member growth

The 2026 Global Fitness Report, based on insights from over 10,000 global fitness consumers, reveals a sector that’s thriving – and evolving fast.

Your 2026 group training playbook: An operator’s guide

From programming and studio design, to Instructor recruitment and virtual integration, a clear strategy for group training is central to its success.

Pedal Power: How Bay Club quadrupled group cycle attendance

Case study about how to grow group fitness attendance with cycle classes

From members to motivators: Operator hacks for recruiting Instructors

Mel Tempest talks us through identifying new Instructors from class participants.

The university driving student Instructor growth and attendance with on-trend programming

University of Iowa drives growth in Instructors and gym attendance with thoughtful programs.

5 game-changing fitness learnings from 2025

2025 was a year of rich insights for fitness operators. From identifying clubs’ most valuable members to harnessing the power of habits and community, here are five standout lessons that helped move the dial.

Woughton Leisure in Milton Keynes sets the standard for Quarterly Les Mills launch events.

The club’s recent launch event attracted over 140 participants and drove a 20% increase in new sign-ups the following week with the majority of attendees booking their next class within 48 hours.

How HVLP operator EōS builds community by challenging members to lift heavy

How HVLP operator EōS builds community by challenging members to lift heavy.

Infographic: How to spot your next Instructor in club

Discover key traits to look for when spotting your next instructor in-club. Build a skilled team and future-proof your fitness business.

7 steps to build a future-ready Instructor team

Future-proof your fitness club with a skilled instructor team. Follow seven practical steps to recruit, train, and retain top talent.

Democratizing strength training: The golden opportunity for club growth

Discover how democratizing strength training can drive club growth. Learn why accessible, community-focused programs like BODYPUMP HEAVY boost engagement and retention.

Video: 7 tips for the perfect program launch

Discover how to launch fitness programs effectively with these seven proven tips. Drive participation and long-term success.

Infographic: Impact of Les Mills on average length of stay

Article looking at the impact Les Mills programs have on length of stay

5 smart moves to optimize your studio

What does it take to optimize your group training offering? Based on nearly 60 years of experience, the Les Mills Group Fitness Management (GFM) course offers a tried and tested blueprint for success. Here’s a snapshot of five key plays to start shaping up your studio.

Why LES MILLS CEREMONY Could Be Your Gym’s Next Big Success

How one Finnish club is combining performance and experience to lead the functional fitness movement.