Research & Insights
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Les Mills
Audience Insights
August 3, 2023
Infographic: Mapping the untapped market
Gen Z are the largest generation ever and new research reveals that half of them are ready to start exercising. So how can clubs win with this untapped market? And what barriers must they break down to help Gen Z through the front door?
Jo Bryce
Audience Insights
July 23, 2023
The untapped market: How clubs can grab their share
As the largest generation ever, Gen Z will have a bigger impact on the fitness market than any other group. And with 50% of them eager to start exercising, clubs face a once-in-a-generation opportunity to turbocharge their membership. So where should they start? Here are 5 top tips for winning the untapped Gen Z market.
Les Mills
Instructor Insights
June 19, 2023
5 rules for recruiting rockstar Instructors
Arguably the single biggest factor in the success of your club, rockstar Instructors have the ability to send your membership numbers soaring. But what do they look like, and where can you find them in the middle of a global labor shortage? Here are our 5 golden rules for recruiting the next generation of rockstars.
Les Mills
Audience Insights
June 19, 2023
Infographic: 6 key insights into Gen Z fitness
Gen Z will have a bigger impact on the fitness market than any generation before them, so how can clubs win their share of this key demographic? A new global report shines the spotlight on Gen Z fitness habits – here are 6 key findings.
Les Mills Nordic
Case Studies
May 4, 2023
Strength Development Launches in Finland
LES MILLS Strength Development is the first of a brand-new series of innovative group workouts that meet how the next generation of members want to work out. Strength Development was recently launched in Finland. Learn more about this new program, what is the education like, how it is to teach and what are the benefits for the members.
Les Mills
Fitness Trends
February 22, 2023
Infographic: The anatomy of Gen Z
Gen Z represent a key battleground for club operators, but engaging them remains a challenge. So what do they want from a fitness experience? And how can clubs leverage these insights to win with this vital demographic? Let’s take a look.
Les Mills Nordic
Case Studies
February 6, 2023
25 years since BODYPUMP was launched in the Nordic region, what has happened since then?
It’s been 25 years since BODYPUMP was introduced to the Nordic market and a lot has happened since then. That's why we took the opportunity to ask Per-Anders Dagborn to share his story since he was involved in the launch of the concept and Les Mills in the Nordics.
Les Mills
Fitness Trends
January 16, 2023
