Research & Insights
Les Mills Nordic
Case Studies
November 29, 2022
Ecosport Moldova - Making People Happy
Ecosport Fitness Club in Chisinau, Moldova was opened 26 years ago. It is a fitness club, focused on building a fitness club culture in a country where it virtually does not exist. Their mission is to make people happier and healthier.
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Jo Bryce
Case Studies
October 31, 2022
How this YMCA grew membership 88% after introducing Virtual classes
Going 24/7 and introducing Virtual classes has been a game-changer for Gisborne YMCA. Membership has almost doubled for their Les Mills Membership, Virtual classes now account for a quarter of all visits to classes, while at the same time live class attendance has jumped 50%. Group Fitness Manager Frauke Nieschmidt shares the secrets to their success.
Les Mills
Case Studies
October 19, 2022
Princeton Club’s Omnifitness strategy is driving member loyalty
Since opening its first facility 35 years ago, Princeton Club has been committed to improving the lives of its members and creating a better tomorrow. President Andy Haugen shares secrets to the clubs’ success and explains how their Omnifitness approach keeps members with them for longer.
Jak Phillips
Acquisition & Retention
August 16, 2022
How to reap the rewards of the September fitness surge
Always a key month in the club calendar, macroeconomic factors mean this September could be crucial for accelerating recoveries and setting a platform for long-term success. But with fitness competition now fiercer than ever, how can clubs stand out from the crowd, while staying true to their brand and current members? Here are 8 key plays.
Jak Phillips
Research
June 20, 2022
In club vs digital: What’s the most effective way to work out?
A new study from the Les Mills Research Lab compares exertion and enjoyment levels between a live class in the gym and two digital formats (livestream and Video on Demand) of the same workout, bringing hard facts to the hotly-contested live vs digital debate.
Luke Tumaru
Acquisition & Retention
May 16, 2022
How to nail new member onboarding
Often overlooked, a smooth onboarding process can spell the difference between losing new members after just two months, or setting them up for years of success. Drawing from the latest science and industry insights, here are 6 top tips for transforming your retention rate with a world-class onboarding program.
Jak Phillips
Instructor Insights
May 15, 2022
Group workouts: How to raise revenues and reward Instructors
Few in fitness would argue that great group fitness Instructors don’t deserve better pay, but finding the budget to reward them remains a major headache for health clubs. We look at five positive steps clubs can take to unlock the extra cash that can safeguard star performers and attract new talent.
Les Mills
Case Studies
April 17, 2022