Les Mills unveils digital content solution to drive club growth

International fitness heavyweight Gold’s Gym has crowned group fitness expert Les Mills as one of its 2019 Vendors of the Year in recognition of their valuable partnership with the brand.

Gold’s Gym franchisees from around the world ranked partners in several areas – such as customer satisfaction, support, and overall product quality – with Les Mills winning 2019 Vendor of the Year in the Non-Equipment category. The award was presented via a virtual awards ceremony video shared with the brand’s global network in late July.

Having been a Gold’s Gym partner for several decades, Les Mills has continued to provide world-leading group fitness products, services, and training for many of Gold’s Gym’s nearly 700 locations worldwide.

When COVID-19 shuttered large swathes of the world’s gyms earlier this year, Les Mills supported Gold’s Gym in keeping its members active and engaged with a range of digital solutions. This included free member access to the digital fitness platform LES MILLS™ On Demand, as well as a host of live-streaming solutions.

“Much like Les Mills, we’re a future-focused brand with a proud history and we sincerely appreciate the support Les Mills has provided Gold’s Gym and our franchisees over the years,” said Erin Risken Gregory, National Group Exercise Manager for Gold’s Gym. “The next year presents a significant opportunity for growth and we’re excited to work with Les Mills in taking our group exercise product to new heights.”

Sean Turner, CEO of Les Mills US, added: “Gold’s Gym is an iconic brand and one which we’re immensely proud to call a partner, so this award is a huge honor for all our team.”

For more information on the suite of group fitness solutions Les Mills provides, visit our Clubs and Facilities page.

About Les Mills

Les Mills is the global leader in group fitness, with 20 programs currently available in participating gyms and fitness facilities worldwide. Les Mills programs include the world’s first group exercise resistance training workout BODYPUMP™, BODYCOMBAT™ (martial arts), RPM™ (indoor cycling), BOYBALANCE™ (yoga), LES MILLS GRIT™ (30-minute high-intensity interval training) and the revolutionary immersive cycle experience, THE TRIP™. Each workout is refreshed and updated with new choreography and music every three months.

Founded in New Zealand in 1968 by four-time Olympian Les Mills, the company has grown over the past 52 years to become the world-leader group fitness. Les Mills workouts are delivered by 140,000 certified instructors in 20,000 clubs across 100 countries and are available as live, virtual and immersive classes, as well as via the LES MILLS™ On Demand streaming platform.

About Gold’s Gym

Gold’s Gym has been defining the fitness industry since 1965. From its beginning as a small gym in Venice, California, Gold’s Gym has grown into a global icon with nearly 700 locations across 6 continents. Featuring personalized transformation plans, state-of-the-art equipment, certified personal trainers, a diverse group exercise program and a supportive, motivating environment, Gold’s Gym delivers a dynamic fitness experience focused on strength and performance. More than a gym, Gold’s Gym combines coaching, community and more than 55 years of fitness expertise to help people around the world achieve their potential through fitness.