Jak Phillips
Content, PR & Growth Director
Jak Phillips is a content expert who specialises in the global fitness market and has produced countless industry-leading reports during his 13 years working in the global fitness industry. Based in London, Jak’s role as Global Director of Content, PR & Growth Marketing for Les Mills sees him work with leading brands from around the world, offering rare insight into what it takes to win in the modern fitness industry.
As a journalist, Jak has worked for a slew of national and international titles, with his work appearing in TIME Magazine, VICE, The Huffington Post, The i Newspaper, and various fitness industry publications. A speaker at numerous fitness industry conferences, Jak is also a qualified personal trainer, BODYPUMP and CEREMONY HYROX Instructor.
Articles by Jak
How can clubs fight back against Apple’s fitness expansion?
Apple’s betting big on fitness, bringing increased pressure on clubs to stay relevant in a fast-changing market. Here are 8 key plays for operators to defend against digital threats and give your club the edge.
New fitness research reveals the surprising secret to long-term member loyalty
With health club competition fiercer than ever and consumers increasingly fickle when it comes to fitness habits, new research has shed fresh light on the vital role that group exercise can play in inspiring member loyalty and generating referrals.
Fitness and CSR – running on empathy
By its very nature the fitness industry supports a healthier planet, but in an age of heightened social awareness, and scrutiny of business ethics, is this still enough? We spoke to fitness CSR expert Ray Algar, who says to truly thrive in the 21st century, the fitness industry must move beyond memberships and P&L, and strive for greater social purpose
