Investing in Group Training: How ACTIC Strengthens Engagement and Retention with Les Mills

89 out of 97 Clubs Offer Group Training

ACTIC firmly believes in the power of group training to drive member satisfaction and retention. Currently, 89 of its 97 locations in Sweden offer group training, reflecting the company’s dedication to making fitness accessible and inspiring.

“We want our members to feel included, inspired, and motivated. Whether they come to improve their skills, learn something new, or simply switch off from daily life, we aim to meet them where they are,” says Jessica Tito Martins, Product Manager Group Training and Swim at ACTIC.

Evolving Member Demand

Over the past year, ACTIC has noticed shifts in member preferences. Strength-based training has become increasingly popular, with a growing interest in functional fitness. Cardio classes are making a comeback, while holistic wellness, including Pilates, yoga, and meditation, is more relevant than ever.

The Key to Success: Exceptional Instructors

A great group training experience starts with passionate, well-trained instructors. At ACTIC, instructors are expected to be well-prepared, adaptable, and able to create an inclusive and motivating atmosphere.

To attract and retain top-tier instructors, ACTIC invests in ongoing education and career development opportunities. The company offers training through internal programs and partnerships, ensuring that instructors stay at the forefront of industry trends.

Expanding with Les Mills

A significant milestone for ACTIC was the expansion of its Les Mills offering in 2024. What began as a presence in just 13 locations has grown to 54, demonstrating ACTIC’s confidence in the impact of Les Mills programs.

“Les Mills classes complement ACTIC’s own offerings perfectly. They bring a high standard of quality and innovation, helping us create a strong group training portfolio that continues to evolve,” ACTIC states.

The implementation of Les Mills’ Group Fitness Management Training was key in this expansion. This initiative equipped club managers with the knowledge and tools to optimize schedules, enhance recruitment, and create the best possible conditions for successful group training.

Member Engagement and Future Growth

The introduction of Les Mills programs has already started to show positive results. ACTIC has seen an increase in applications from instructors eager to join the team, and membership sales that include group training have also increased.

Among the most popular classes are those tailored to younger demographics, such as LES MILLS Strength Development, LES MILLS SHAPES, and LES MILLS PILATES. ACTIC is also set to participate in an exciting new Les Mills Program Trail, further expanding its holistic offerings.

Looking Ahead: The Future of Group Training

ACTIC believes that technology, functional training, and holistic wellness will shape the future of group fitness. The integration of wearable technology and fitness apps is expected to enhance the training experience, while demand for strength, endurance, and mindfulness-based classes will continue to grow.

Why Gym Owners Should Invest in Group Fitness

For gym owners considering a greater focus on group training, ACTIC offers a clear message: “Group training is a powerful tool for member retention. It provides motivation, helps participants push their limits, and fosters a strong sense of community. We know that members who engage in group training stay with us longer.”

By continuously evolving its group fitness strategy and investing in top-tier instruction, ACTIC ensures that its members receive world-class experiences that keep them coming back for more.