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Research
Fitness24Seven relaunches LES MILLS GRIT to meet demand for time-efficient workouts
Les Mills Nordic
Case Studies
August 10, 2026

Fitness24Seven relaunches LES MILLS GRIT to meet demand for time-efficient workouts

One factor that can play a key role in member retention is offering shorter workout sessions, that still deliver an intense and effective training experience. We spoke with Elin Thorsell, Group Training Manager at Fitness24Seven, about their relaunch of LES MILLS GRIT.

5 ways for clubs to win Gen Z members
Jo Bryce
Acquisition & Retention
June 15, 2026

5 ways for clubs to win Gen Z members

Discover five proven strategies to attract and retain Gen Z exercisers

Video: Will technology reshape the in-club experience?
Jo Bryce
Training
June 11, 2026

Video: Will technology reshape the in-club experience?

Discover how fitness technology is evolving and what it means for the future of the workout experience.

BODYPUMP HEAVY driving strong results for clubs and instructors
Les Mills Nordic
Case Studies
Instructor Insights
June 10, 2026

BODYPUMP HEAVY driving strong results for clubs and instructors

With the global launch at LES MILLS LIVE Stockholm 2025, BODYPUMP HEAVY has become a major success in clubs around the world. The growing focus on strength training, combined with a simple and safe format, makes it highly accessible for both new and existing members.

Les Mills and Hyperhuman Bring Premium Fitness Content Into the AI-Powered Platform Era
Les Mills
Media
June 10, 2026

Les Mills and Hyperhuman Bring Premium Fitness Content Into the AI-Powered Platform Era

New partnership between Les Mills and Hyperhuman combines world-class fitness content with cutting-edge AI to elevate digital workout experiences

The real measure of business
Phillip Mills
Impact
June 9, 2026

The real measure of business

Phillip Mills on why business, philanthropy and social responsibility can no longer be separated.

Fitness in 2030: How will tech transform our workouts?
Jo Bryce
Fitness Trends
June 2, 2026

Fitness in 2030: How will tech transform our workouts?

Fit-tech expert Jaime Pichardo Garcia reveals how emerging technology helps clubs deliver more connected, personalized training

HYROX x LES MILLS: What’s inside the workouts
Les Mills
Fitness Trends
May 18, 2026

HYROX x LES MILLS: What’s inside the workouts

Rob Lee and Erin Maw explain what’s behind two new workouts designed to help clubs harness the appeal of fitness racing

HYROX x Les Mills: Empowering clubs to build bigger communities
Jo Bryce
Acquisition & Retention
May 14, 2026

HYROX x Les Mills: Empowering clubs to build bigger communities

HYROX and Les Mills join forces to bring race-inspired functional training into a scalable group format

Building an Instructor pipeline: How to recruit for impact
Jo Bryce
Instructor Insights
May 14, 2026

Building an Instructor pipeline: How to recruit for impact

Discover how to find and hire great Instructors to elevate member experience, boost retention, and drive club success

How group fitness and people drive growth
Les Mills Nordic
Case Studies
May 4, 2026

How group fitness and people drive growth

In today’s fast-moving fitness landscape, clubs are competing on more than square meters and equipment. Experience, people, and purpose have become the true differentiators. Few understand this shift better than Michael Steenhouwer and Simon Nilsson, two industry professionals.

Understanding the strength continuum
Jonathan Tustain
Fitness Trends
April 20, 2026

Understanding the strength continuum

From heavy lifting to resisted cardio, we break down how five Les Mills strength programs differ, and what each one delivers for operators, Instructors, and members.

6 tactics every growing club should be using to stay competitive
Jo Bryce
Acquisition & Retention
April 20, 2026

6 tactics every growing club should be using to stay competitive

Discover six practical ways to keep your club ahead and your members engaged

Enhancing the member experience at Nordic Wellness Odenplan
Les Mills Nordic
Case Studies
April 9, 2026

Enhancing the member experience at Nordic Wellness Odenplan

Last year was an unusually eventful and transformative period for our club. We replaced almost our entire equipment, and it truly became a major upgrade for us.

Inside YMCA 360: The content partnership powering growth across Ys nationwide
Jo Bryce
Case Studies
March 23, 2026

Inside YMCA 360: The content partnership powering growth across Ys nationwide

Discover how YMCA 360 unlocked enhanced programming, smoother operations, and member demand with strategic digital content