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Video: Will technology reshape the in-club experience?

11.06.2026

Exercise

Jaime Pichardo Garcia, Chief Strategy Officer at Odders Lab, explains where the intersection of fitness and tech is headed – and what it means for how members will work out in the future.

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Exercise

More about the author

Jo Bryce

Jo is a content specialist focused on the global fitness industry. Her role (as Global B2B Content Manager) at Les Mills brings the latest fitness and wellness developments to life, translating research, trends and real-world operator experiences into practical strategies that help fitness businesses navigate a rapidly evolving market. 

As a writer, Jo has worked across a range of sectors spanning broadcast, technology and fitness, developing content for both consumer and business audiences. She holds a Master's degree in English Literature and enjoys running and boxing.

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