FORSCHUNG & INSIGHTS
Emma Hogan
Akquisition und Kundenbindung
November 21, 2023
Hot and heavy: A new take on strength training
Erin Maw and Ben Main, the dynamic duo behind some of Les Mills’ most thrilling workouts, explain how clubs can meet surging member demand for strength training through LES MILLS FUNCTIONAL STRENGTH™
Jo Bryce
Akquisition und Kundenbindung
September 24, 2023
5 ways to win Gen Z gym members by hacking influencer culture
Social media influencer culture is a massive driver of Gen Z purchasing decisions – particularly when it comes to fitness. Here’s how your facility can tap into Gen Z’s love of influencers to win new followers – and members.
Jo Bryce
Fallstudien
August 21, 2023
Village Gyms taps into strength training trend to turbocharge member attendance and engagement
Case study article explaining how launch of LES MILLS Strength Development sees Village Gyms achieved up to 95% average class occupancy, while over half of participants increased their overall club attendance.
Jak Phillips
Les Mills Germany
Fitness-Trends
August 6, 2023
So tickt die Gen Z: Brandneuer Report lüftet Geheimnisse
A new global report – Gen Z Fitness: Cracking the code – provides a comprehensive picture of what Gen Z want from a workout and how to engage this key demographic. From the trends making them move, to the barriers holding them back, we surface 7 key Gen Z insights every club needs to know.
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Les Mills
Einblicke in das Publikum
August 3, 2023
Infographic: Mapping the untapped market
Gen Z are the largest generation ever and new research reveals that half of them are ready to start exercising. So how can clubs win with this untapped market? And what barriers must they break down to help Gen Z through the front door?
Les Mills
Instructor-Insights
June 19, 2023
5 rules for recruiting rockstar Instructors
Arguably the single biggest factor in the success of your club, rockstar Instructors have the ability to send your membership numbers soaring. But what do they look like, and where can you find them in the middle of a global labor shortage? Here are our 5 golden rules for recruiting the next generation of rockstars.
Les Mills
Fitness-Trends
February 22, 2023
Infographic: The anatomy of Gen Z
Gen Z represent a key battleground for club operators, but engaging them remains a challenge. So what do they want from a fitness experience? And how can clubs leverage these insights to win with this vital demographic? Let’s take a look.
Les Mills
Fitness-Trends
January 16, 2023
