FORSCHUNG & INSIGHTS
Les Mills
Fitness-Trends
October 12, 2021
Your own fitness app: Move together, grow together
Your club can be the go-to solution for hybrid fitness that customers are looking for. Classes, home workouts, live streaming, or on-demand are a safe path to increasing your members' retention, engagement, and lifetime value. Move is the professional fitness app with expert content that you can present in your own branding.
Les Mills
Fallstudien
July 20, 2021
Omnichannel fitness: The innovative YMCA taking workouts to the masses
At a time when many operators are edging away from digital and gearing back up for live workouts, Greater Philadelphia YMCA is doubling down on its digital platform to reach wider into the community. The Association’s senior team outline their bold strategy to become a true omnichannel fitness provider.
Jak Phillips
Instructor-Insights
May 15, 2021
Group workouts: How to raise revenues and reward Instructors
Few in fitness would argue that great group fitness Instructors don’t deserve better pay, but finding the budget to reward them remains a major headache for health clubs. We look at five positive steps clubs can take to unlock the extra cash that can safeguard star performers and attract new talent.
Les Mills
Fitness-Trends
December 7, 2020
10 group fitness trends set to shape the next decade
Which trends will dominate and disrupt the group workout space over the next decade? And how can clubs ensure they’re best-placed to capitalize on its growth? Drawn from a new EuropeActive book on the future of fitness, here are 10 group workout trends tipped to shape the 2020s.
Les Mills
Akquisition und Kundenbindung
October 18, 2020
Digital workouts – and 7 other ways to drive revenue through group fitness
Far from being a cost center, a solid group fitness set-up can be the backbone of your club and a major driver of revenue. Here are eight simple steps to turn your group fitness offering into a profit powerhouse.
Les Mills
Akquisition und Kundenbindung
April 30, 2020
Online to offline: How clubs are doubling down on digital
Pioneering clubs are using the unprecedented challenges of the COVID-19 crisis as an opportunity to transform their offering. Through smart use of technology and an agile mindset, operators are future-proofing their offline business by building new online revenue streams and growing their audience. Here’s how.
Les Mills
Instructor-Insights
Fallstudien
December 2, 2019
How Holmes Place packs out classes with a top-notch Instructor team
An unrelenting focus on recruitment, training and development of its Instructor team has made group fitness the heartbeat of Holmes Place Hamburg, with classes oversubscribed by more than 60 per cent. The team share the secrets to their success...
Les Mills
Fallstudien
October 10, 2019
