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jak phillips

Content, PR & Growth Director

Jak Phillips is a content expert who specialises in the global fitness market and has produced countless industry-leading reports during his 13 years working in the global fitness industry. Based in London, Jak’s role as Global Director of Content, PR & Growth Marketing for Les Mills sees him work with leading brands from around the world, offering rare insight into what it takes to win in the modern fitness industry. 

As a journalist, Jak has worked for a slew of national and international titles, with his work appearing in TIME Magazine, VICE, The Huffington Post, The i Newspaper, and various fitness industry publications. A speaker at numerous fitness industry conferences, Jak is also a qualified personal trainer, BODYPUMP and CEREMONY HYROX Instructor.

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Articles by Jak

How your club can smash the New Year sales rush
Jak Phillips
Akquise und Bindung
October 20, 2021

How your club can smash the New Year sales rush

The January peak can make or break a club’s sales figures and set the tone for the year. But with fitness competition now fiercer than ever, how can clubs stand out from the crowd, while staying true to their brand and current members? Here are 7 key plays.

Getting back to the gym
Jak Phillips
Fitness
July 14, 2020

Getting back to the gym

Gym-based exercise is important and hugely beneficial, offering huge doses of fun and motivation, plus myriad physical and mental health benefits.

How to transform lives and heal communities through group fitness
Jak Phillips
Instructor-Insights
May 20, 2019

How to transform lives and heal communities through group fitness

Article on how Studio Superstar Daren Darby transforms lives through group fitness

The club with a bullet-proof member acquisition strategy
Jak Phillips
Fallstudien
May 14, 2019

The club with a bullet-proof member acquisition strategy

The club with a bullet-proof member acquisition strategy

Global Spotlight - Great Sankey Neighbourhood Hub
Jak Phillips
Fallstudien
April 2, 2019

Global Spotlight - Great Sankey Neighbourhood Hub

Great Sankey Neighbourhood Hub has made group exercise a central pillar of its recent £16m redevelopment, and is already reaping the rewards

Why don’t the world’s biggest chains create all their own programming?
Jak Phillips
Fitness-Trends
April 2, 2019

Why don’t the world’s biggest chains create all their own programming?

Why the world’s biggest gym chains don’t create all their own workouts