jak phillips
Content, PR & Growth Director
Jak Phillips is a content expert who specialises in the global fitness market and has produced countless industry-leading reports during his 13 years working in the global fitness industry. Based in London, Jak’s role as Global Director of Content, PR & Growth Marketing for Les Mills sees him work with leading brands from around the world, offering rare insight into what it takes to win in the modern fitness industry.
As a journalist, Jak has worked for a slew of national and international titles, with his work appearing in TIME Magazine, VICE, The Huffington Post, The i Newspaper, and various fitness industry publications. A speaker at numerous fitness industry conferences, Jak is also a qualified personal trainer, BODYPUMP and CEREMONY HYROX Instructor.
Articles by Jak
7 Trends, die 2026 die Fitnessbranche bestimmen
Angebotserweiterung, digitale Umbrüche und politische Veränderungen treffen 2026 aufeinander und eröffnen Fitnessstudios große Chancen, neue Mitglieder zu gewinnen. Diese 7 Trends werden 2026 die Fitnessbranche bestimmen.
7 Trends, die 2025 die Fitnesswelt verändern werden
Dynamische Innovationen im Training, kulturelle Verschmelzungen und gesellschaftliche Veränderungen stehen kurz davor, die Fitnessbranche zu revolutionieren und neue Wachstumschancen zu schaffen. Hier sind 7 wichtige Trends, die das Fitnessjahr 2025 prägen werden.
Eine kluge Entscheidung und eine starke Umsetzung halfen diesem YMCA, den monatlichen Umsatz um 27.000 US-Dollar zu steigern
Wie eine kluge Entscheidung und eine starke Umsetzung diesem YMCA geholfen haben, den monatlichen Umsatz um 27.000 US-Dollar zu steigern
So tickt die Gen Z: Brandneuer Report lüftet Geheimnisse
A new global report – Gen Z Fitness: Cracking the code – provides a comprehensive picture of what Gen Z want from a workout and how to engage this key demographic. From the trends making them move, to the barriers holding them back, we surface 7 key Gen Z insights every club needs to know.
.webp)
How to reap the rewards of the September fitness surge
Always a key month in the club calendar, macroeconomic factors mean this September could be crucial for accelerating recoveries and setting a platform for long-term success. But with fitness competition now fiercer than ever, how can clubs stand out from the crowd, while staying true to their brand and current members? Here are 8 key plays.
In club vs digital: What’s the most effective way to work out?
A new study from the Les Mills Research Lab compares exertion and enjoyment levels between a live class in the gym and two digital formats (livestream and Video on Demand) of the same workout, bringing hard facts to the hotly-contested live vs digital debate.
