Erfahre mehr

jo bryce

Global B2B Content Manager

Jo is a content specialist focused on the global fitness industry. Her role (as Global B2B Content Manager) at Les Mills brings the latest fitness and wellness developments to life, translating research, trends and real-world operator experiences into practical strategies that help fitness businesses navigate a rapidly evolving market. 

As a writer, Jo has worked across a range of sectors spanning broadcast, technology and fitness, developing content for both consumer and business audiences. She holds a Master's degree in English Literature and enjoys running and boxing.

LinkedIn

Articles by Jo

2026 Global Fitness Report: Strength and Wellness to drive next wave of member growth
Jo Bryce
Fitness-Trends
January 20, 2026

2026 Global Fitness Report: Strength and Wellness to drive next wave of member growth

The 2026 Global Fitness Report, based on insights from over 10,000 global fitness consumers, reveals a sector that’s thriving – and evolving fast.

Your 2026 group training playbook: An operator’s guide
Jo Bryce
Akquise und Bindung
January 19, 2026

Your 2026 group training playbook: An operator’s guide

From programming and studio design, to Instructor recruitment and virtual integration, a clear strategy for group training is central to its success.

Pedal Power: How Bay Club quadrupled group cycle attendance
Jo Bryce
Fallstudien
January 9, 2026

Pedal Power: How Bay Club quadrupled group cycle attendance

Case study about how to grow group fitness attendance with cycle classes

From members to motivators: Operator hacks for recruiting Instructors
Jo Bryce
Fallstudien
December 5, 2025

From members to motivators: Operator hacks for recruiting Instructors

Mel Tempest talks us through identifying new Instructors from class participants.

The university driving student Instructor growth and attendance with on-trend programming
Jo Bryce
Fallstudien
November 17, 2025

The university driving student Instructor growth and attendance with on-trend programming

University of Iowa drives growth in Instructors and gym attendance with thoughtful programs.

How HVLP operator EōS builds community by challenging members to lift heavy
Jo Bryce
Fallstudien
October 16, 2025

How HVLP operator EōS builds community by challenging members to lift heavy

How HVLP operator EōS builds community by challenging members to lift heavy.

7 steps to build a future-ready Instructor team
Jo Bryce
Instructor-Insights
October 16, 2025

7 steps to build a future-ready Instructor team

Future-proof your fitness club with a skilled instructor team. Follow seven practical steps to recruit, train, and retain top talent.

Democratizing strength training: The golden opportunity for club growth
Jo Bryce
Akquise und Bindung
October 15, 2025

Democratizing strength training: The golden opportunity for club growth

Discover how democratizing strength training can drive club growth. Learn why accessible, community-focused programs like BODYPUMP HEAVY boost engagement and retention.

Support member gains with the new step that elevates every class
Jo Bryce
Forschung
September 1, 2025

Support member gains with the new step that elevates every class

Elevate your fitness classes with the redesigned SMARTSTEP. See how it improves performance and helps members achieve their goals.

What’s the most profitable area of your club?
Jo Bryce
Akquise und Bindung
August 15, 2025

What’s the most profitable area of your club?

Article looking at how to understand your club’s floor contribution

Meet the MVPs: Why Most Valuable Participants are the new power players in club growth
Jo Bryce
Akquise und Bindung
July 16, 2025

Meet the MVPs: Why Most Valuable Participants are the new power players in club growth

Article looking at who MVPs are and why clubs need them

West Wood clubs increases attendance by 30% with industry gold standard education
Jo Bryce
Fallstudien
May 7, 2025

West Wood clubs increases attendance by 30% with industry gold standard education

West Wood Clubs increased attendance by 30% with industry-leading education. Explore how investing in instructor training drives growth and retention.

Landmark report offers solutions to industry’s recruitment challenges
Jo Bryce
Instructor-Insights
September 18, 2024

Landmark report offers solutions to industry’s recruitment challenges

One of the most pressing issues facing club operators is attracting the next generation of group training Instructors. A new report sets out to tackle misconceptions and provide an actionable blueprint for operators to recruit up-and-coming talent.

Freedom Leisure is inspiring young people to get moving – and the results are seriously impressive
Jo Bryce
Fallstudien
August 20, 2024

Freedom Leisure is inspiring young people to get moving – and the results are seriously impressive

Case study looking at how Freedom Leisure is inspiring young people to get moving

How thriving UK operator Places Leisure reached record class numbers
Jo Bryce
Fallstudien
April 24, 2024

How thriving UK operator Places Leisure reached record class numbers

Case study looking at how thriving UK operator Places Leisure reached record class numbers