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jo bryce

Global B2B Content Manager

Jo is a content specialist focused on the global fitness industry. Her role (as Global B2B Content Manager) at Les Mills brings the latest fitness and wellness developments to life, translating research, trends and real-world operator experiences into practical strategies that help fitness businesses navigate a rapidly evolving market. 

As a writer, Jo has worked across a range of sectors spanning broadcast, technology and fitness, developing content for both consumer and business audiences. She holds a Master's degree in English Literature and enjoys running and boxing.

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Articles by Jo

Functional Strength research
Jo Bryce
Instructor-Entwicklung
March 26, 2024

Functional Strength research

The innovative strength training workout that improves power and performance and boosts your mood.

5 ways to win Gen Z gym members by hacking influencer culture
Jo Bryce
Akquise und Bindung
September 24, 2023

5 ways to win Gen Z gym members by hacking influencer culture

Social media influencer culture is a massive driver of Gen Z purchasing decisions – particularly when it comes to fitness. Here’s how your facility can tap into Gen Z’s love of influencers to win new followers – and members.

“As sticky as your favorite Netflix series.” How The Edge Fitness Clubs is filling studios with on-trend strength programming
Jo Bryce
Fallstudien
September 24, 2023

“As sticky as your favorite Netflix series.” How The Edge Fitness Clubs is filling studios with on-trend strength programming

Case study article explaining how The Edge Fitness Clubs launched LES MILLS Strength Development and the success it's achieved.

Village Gyms taps into strength training trend to turbocharge member attendance and engagement
Jo Bryce
Fallstudien
August 21, 2023

Village Gyms taps into strength training trend to turbocharge member attendance and engagement

Case study article explaining how launch of LES MILLS Strength Development sees Village Gyms achieved up to 95% average class occupancy, while over half of participants increased their overall club attendance.

Top boutique designer shares blueprint for a successful cycle studio
Jo Bryce
Fitness-Trends
May 15, 2023

Top boutique designer shares blueprint for a successful cycle studio

Interview with Barbara Chancey for how to design a knockout fitness studio experience

How this YMCA grew membership 88% after introducing Virtual classes
Jo Bryce
Fallstudien
October 31, 2022

How this YMCA grew membership 88% after introducing Virtual classes

Going 24/7 and introducing Virtual classes has been a game-changer for Gisborne YMCA. Membership has almost doubled for their Les Mills Membership, Virtual classes now account for a quarter of all visits to classes, while at the same time live class attendance has jumped 50%. Group Fitness Manager Frauke Nieschmidt shares the secrets to their success.