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Research & Insights

Acquisition & Retention
Audience Insights
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Research
How much High Intensity Interval Training (HIIT) is too much?
Sarah Shortt
Research
April 2, 2019

How much High Intensity Interval Training (HIIT) is too much?

An instructor leading a HIIT workout class

Global Spotlight - Great Sankey Neighbourhood Hub
Jak Phillips
Case Studies
April 2, 2019

Global Spotlight - Great Sankey Neighbourhood Hub

Great Sankey Neighbourhood Hub has made group exercise a central pillar of its recent £16m redevelopment, and is already reaping the rewards

Why don’t the world’s biggest chains create all their own programming?
Jak Phillips
Fitness Trends
April 2, 2019

Why don’t the world’s biggest chains create all their own programming?

Why the world’s biggest gym chains don’t create all their own workouts

Marketing to Millennials on Social Media
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Audience Insights
April 2, 2019

Marketing to Millennials on Social Media

How Health Clubs Should be Marketing to Millennials and Gen-Z on Social Media

How to recruit rockstars
Kate Cracknell
Instructor Insights
April 2, 2019

How to recruit rockstars

Nothing will transform the success of your facility like a team of great group fitness instructors. So where do you find them, and how do you make them want to work for you?

Why the next big thing in fitness needn't cost a fortune
Jak Phillips
Acquisition & Retention
April 2, 2019

Why the next big thing in fitness needn't cost a fortune

LES MILLS has launched a range of affordable solutions for its indoor cycling experience THE TRIP, putting immersive fitness within reach of all clubs.

The power of challenges to motivate members
Les Mills
Acquisition & Retention
April 2, 2019

The power of challenges to motivate members

Are you looking to improve member engagement and retention at your club, while also driving acquisition? A gym challenge could be just the answer you’re looking for.

Studio Superstars – Tepp Sangasri
Kate Cracknell
Instructor Insights
April 2, 2019

Studio Superstars – Tepp Sangasri

With waiting lists of anything up to 100 people, studio superstar Tepp Sangasri is one of the main attractions at SATS Stockholm, with his group exercise classes the stuff of legend among members. Kate Cracknell digs deep on the man dubbed “a genius of connection”.

Studio Superstars – Suli Tuitaupe
Kate Cracknell
Instructor Insights
April 2, 2019

Studio Superstars – Suli Tuitaupe

Combining a health agenda with a huge sense of fun, Suli Tautape helps hundreds of members fall in love with fitness every week – Learn More.

Research reveals the truth about knee push-ups
Jak Phillips
Research
April 2, 2019

Research reveals the truth about knee push-ups

Despite misconceptions, new research shows knee push-ups are in fact an effective way of building strength and a useful gateway for members to progress towards push-ups on their toes.

New fitness research reveals the surprising secret to long-term member loyalty
Jak Phillips
Acquisition & Retention
April 2, 2019

New fitness research reveals the surprising secret to long-term member loyalty

With health club competition fiercer than ever and consumers increasingly fickle when it comes to fitness habits, new research has shed fresh light on the vital role that group exercise can play in inspiring member loyalty and generating referrals.

How to start new club members so they stay for the long-term
Les Mills
Acquisition & Retention
April 2, 2019

How to start new club members so they stay for the long-term

A gradual and staged acclimatization program for those who are new to exercise might be the key to overcoming one of the modern club’s greatest challenges – early drop-off rates.

Fitness and CSR – running on empathy
Jak Phillips
Fitness Trends
April 2, 2019

Fitness and CSR – running on empathy

By its very nature the fitness industry supports a healthier planet, but in an age of heightened social awareness, and scrutiny of business ethics, is this still enough? We spoke to fitness CSR expert Ray Algar, who says to truly thrive in the 21st century, the fitness industry must move beyond memberships and P&L, and strive for greater social purpose

Business advice from fitness leaders: Magnus Wilhelmsson talks growth and tactics
Jak Phillips
Case Studies
April 2, 2019

Business advice from fitness leaders: Magnus Wilhelmsson talks growth and tactics

Leaders Series – Magnus Wilhelmsson

How virtual is disrupting your club
Jak Phillips
Fitness Trends
February 4, 2019

How virtual is disrupting your club

From blockbuster workout experiences to entirely new types of participants, Jak Phillips explores how next-generation virtual fitness is transforming the market and what clubs can do to stay ahead of the curve.