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    Fitness trends

    Midtown Athletic Club CEO Steve Schwartz on how clubs can win with Virtual

    With consumers demanding more from health clubs than ever, operators face fresh challenges to keep up in a world of ‘what next?’. So what does this mean for the future of group exercise in health clubs? Steve Schwartz, President and CEO of Midtown Athletic Club, explains why shifting gym demographics and better quality content is taking virtual fitness into the mainstream, creating exciting new opportunities for club operators to delight their members.

    Les Mills

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