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    WHY PARTNER WITH LES MILLS?

    We help more people fall in love with fitness - and with their club.

    Our unique partnership approach takes all the hard work out of running group fitness, setting your business up for success.


    50 Years of Expertise

    IMPROVE ATTENDANCE, IMPROVE PROFITABILITY

    100% ATTENDANCE

    Our classes have 100% more attendance than the industry average

    3x Referrals

    LES MILLS members are three times more likely to refer new members

    HOW GROUP FITNESS CAN BOOST YOUR BUSINESS

    MORE MEMBERS

    6/10 members say a club's group fitness timetable influences their decision to join.

    MORE ENGAGEMENT

    Over 85% of group exercise participants visit their club at least twice a week.

    MORE REFERRALS

    95% of members who do LES MILLS classes would recommend them to others.

    STRENGTH IN NUMBERS

    6 million

    Les Mills workouts attended each week around the world

    90 days

    Fresh programs released to clubs every quarter

    HOW WE MAKE YOUR SUCCESS OUR BUSINESS

    Total support package

    We're dedicated to the success of your group fitness offering, so we provide you with comprehensive, 360° support and a dedicated Customer Experience Manager.

    Motivational Marketing

    You’ll have access to a huge library of dynamic marketing assets and free advice on the best way to attract new members and keep inspiring your existing ones.

    TOP INSTRUCTOR TALENT

    The quality of your instructors has the power to make or break your group fitness offer.

    But instructor recruitment and management can be a lot of work.

    As a Les Mills partner, you get a full training solution for your instructors. They’re given access to cutting-edge programs, motivational coaching and continued education to keep them at the top of their game.

    This means you’ll have the highest quality classes, delivered consistently, by the very best instructors in the world.

    “We've invested heavily in Les Mills and we see the return on it. They have the products that we need and the products that we want. It’s far superior to any other product out in the market”

    Karen Polley, West Wood Group Operations Manager

    OUR RESEARCH INTO GROUP FITNESS

    We asked 12,000 people in 22 countries how they like to work out. Here’s what we discovered:

    • Group Fitness attendees use their facility 4 times more often than gym-only members
    • People who attend 3 or more LES MILLS classes per week stay 22% longer than gym-only members
    • Group Fitness attendees provide more referrals – they recommend their club to 18% more people than gym-only members

    INTERESTED IN PARTNERING WITH US?