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jo bryce

Global B2B Content Manager

Jo is a content specialist focused on the global fitness industry. Her role (as Global B2B Content Manager) at Les Mills brings the latest fitness and wellness developments to life, translating research, trends and real-world operator experiences into practical strategies that help fitness businesses navigate a rapidly evolving market. 

As a writer, Jo has worked across a range of sectors spanning broadcast, technology and fitness, developing content for both consumer and business audiences. She holds a Master's degree in English Literature and enjoys running and boxing.

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Articles by Jo

The university driving student Instructor growth and attendance with on-trend programming
Jo Bryce
Case Studies
November 17, 2025

The university driving student Instructor growth and attendance with on-trend programming

University of Iowa drives growth in Instructors and gym attendance with thoughtful programs.

7 steps to build a future-ready Instructor team
Jo Bryce
インストラクター情報
October 16, 2025

7 steps to build a future-ready Instructor team

Future-proof your fitness club with a skilled instructor team. Follow seven practical steps to recruit, train, and retain top talent.

Support member gains with the new step that elevates every class
Jo Bryce
Research
September 1, 2025

Support member gains with the new step that elevates every class

Elevate your fitness classes with the redesigned SMARTSTEP. See how it improves performance and helps members achieve their goals.

What’s the most profitable area of your club?
Jo Bryce
Acquisition & Retention
August 15, 2025

What’s the most profitable area of your club?

Article looking at how to understand your club’s floor contribution

US operator CLUB4 explains how to transform your timetable with on-trend innovation
Jo Bryce
Case Studies
June 16, 2025

US operator CLUB4 explains how to transform your timetable with on-trend innovation

Transform your club timetable with proven strategies from CLUB4 Fitness. See how innovation drives growth and member satisfaction.

West Wood clubs increases attendance by 30% with industry gold standard education
Jo Bryce
Case Studies
June 2, 2025

West Wood clubs increases attendance by 30% with industry gold standard education

Case study looking at how West Wood Clubs increased attendance by 30% after taking the GFM course

A prospect in every class: How clubs can recruit more Instructors from within
Jo Bryce
インストラクター情報
May 16, 2025

A prospect in every class: How clubs can recruit more Instructors from within

Article looking at how clubs can support members to become group training Instructors

West Wood clubs increases attendance by 30% with industry gold standard education
Jo Bryce
Case Studies
May 7, 2025

West Wood clubs increases attendance by 30% with industry gold standard education

West Wood Clubs increased attendance by 30% with industry-leading education. Explore how investing in instructor training drives growth and retention.

Wellness Wrapped: Fresh research reveals the 2025 member mindset
Jo Bryce
Research
January 23, 2025

Wellness Wrapped: Fresh research reveals the 2025 member mindset

A recent survey from Life Time Fitness discovered that 99% of respondents felt happier after working out - so far, so obvious? Or are exercisers emerging from a deep-set mentality shift? Check out this round-up of the latest research to stay ahead in 2025.

How Raintree Athletic is creating an epic club community with 98% member retention
Jo Bryce
Case Studies
December 18, 2024

How Raintree Athletic is creating an epic club community with 98% member retention

Case study looking at how Raintree Athletic is creating an epic club community with 98% member retention

How Bannatyne is driving growth through its studios and winning fans from the gym floor
Jo Bryce
Case Studies
November 21, 2024

How Bannatyne is driving growth through its studios and winning fans from the gym floor

Case study looking at How Bannatyne is driving growth through its studios and winning fans from the gym floor

The secret to boosting new member attendance 200% this January
Jo Bryce
Acquisition & Retention
November 18, 2024

The secret to boosting new member attendance 200% this January

A new year brings big opportunities for clubs to accelerate success, but it’s no use winning new members in January if they’re walking out by March. A new study from the Les Mills Lab and Iowa State University has revealed two simple steps clubs can action to set members up for long-term success and boost lifetime value.

How can clubs tap into the world’s hottest workout trend?
Jo Bryce
Fitness Trends
November 18, 2024

How can clubs tap into the world’s hottest workout trend?

Case study looking at how clubs can tap into Pilates – the world’s hottest workout trend

No pain, all gain: The mood-boosting strength program with guaranteed results
Jo Bryce
Research
October 22, 2024

No pain, all gain: The mood-boosting strength program with guaranteed results

As members seek new ways to reach strength goals and maximize motivation, new research findings point to a promising approach for boosting both power and enjoyment with measurable results.

Freedom Leisure is inspiring young people to get moving – and the results are seriously impressive
Jo Bryce
Case Studies
August 20, 2024

Freedom Leisure is inspiring young people to get moving – and the results are seriously impressive

Case study looking at how Freedom Leisure is inspiring young people to get moving