Imported item 98
Behind every business sits a defining core belief that drives the company forward. For Les Mills, it’s a passion for improving the health of others in pursuit of a fitter planet. Discover our story in this rare behind the scenes video.
“It’s something my dad said when he opened our first club in 1968,” says Les Mills International Executive Director Phillip Mills. “The job of the fitness industry is to help people fall in love with fitness’ and that’s a mission we’re still driven by today.”
Having started as a tiny gym in Auckland, New Zealand, Les Mills has evolved into a global fitness movement, spanning 23 different programs including BODYPUMP™️, BODYCOMBAT™️ and BODYATTACK™️. Today, LES MILLS workouts are licensed in 21,000 clubs worldwide, with a team of 140,000 Instructors delivering group fitness classes to over six million people a week.
This video pulls back the curtain to reveal the LES MILLS secret sauce and show exactly what it takes to create world-leading group fitness programs.
THE GAME HAS CHANGED AND SO HAVE THE RULES
Learn the new rules of fitness and how your club can win with the 2021 Global Fitness Report.
DOWNLOAD THE FINDINGS
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