/* MAKE SURE TO CHANGE THE NAME HERE AS WELL OTHERWISE CSS WONT CHANGE AND THE POPUP WONT WORK */

Imported item 98

05.04.2024

Case Studies

Behind every business sits a defining core belief that drives the company forward. For Les Mills, it’s a passion for improving the health of others in pursuit of a fitter planet. Discover our story in this rare behind the scenes video.

“It’s something my dad said when he opened our first club in 1968,” says Les Mills International Executive Director Phillip Mills. “The job of the fitness industry is to help people fall in love with fitness’ and that’s a mission we’re still driven by today.”

Having started as a tiny gym in Auckland, New Zealand, Les Mills has evolved into a global fitness movement, spanning 23 different programs including BODYPUMP™️, BODYCOMBAT™️ and BODYATTACK™️. Today, LES MILLS workouts are licensed in 21,000 clubs worldwide, with a team of 140,000 Instructors delivering group fitness classes to over six million people a week.

This video pulls back the curtain to reveal the LES MILLS secret sauce and show exactly what it takes to create world-leading group fitness programs.

THE GAME HAS CHANGED AND SO HAVE THE RULES

Learn the new rules of fitness and how your club can win with the 2021 Global Fitness Report.

DOWNLOAD THE FINDINGS

‍

Case Studies

MORE ARTICLES

Ontdek alles
The simple gym design principle that powers profitability

Clubs

The simple gym design principle that powers profitability

The simple gym design principle that powers profitability
What are the Best Group Training Classes to Attract New Gym Members?

Clubs

What are the Best Group Training Classes to Attract New Gym Members?

What are the Best Group Training Classes to Attract New Gym Members?
5 best practices for building lasting member loyalty

Clubs

5 best practices for building lasting member loyalty

5 best practices for building lasting member loyalty
Waarom groepsfitness een belangrijke factor is voor ledenbehoud bij sportscholen en fitnessclubs

Clubs

Waarom groepsfitness een belangrijke factor is voor ledenbehoud bij sportscholen en fitnessclubs

Waarom groepsfitness een belangrijke factor is voor ledenbehoud bij sportscholen en fitnessclubs
Video: How Nuffield Health increased group fitness attendance by 20% with LES MILLS REFORMER

Clubs

Video: How Nuffield Health increased group fitness attendance by 20% with LES MILLS REFORMER

Video: How Nuffield Health increased group fitness attendance by 20% with LES MILLS REFORMER
Waarom community de sleutel is tot groei van fitnessclubs

Clubs

Waarom community de sleutel is tot groei van fitnessclubs

Waarom community de sleutel is tot groei van fitnessclubs
LES MILLS REFORMER™: zo spelen fitnessclubs in op de groeiende Pilates-markt

Clubs

LES MILLS REFORMER™: zo spelen fitnessclubs in op de groeiende Pilates-markt

LES MILLS REFORMER™: zo spelen fitnessclubs in op de groeiende Pilates-markt
The music-led Reformer experience turning boutique fans into big box converts

Clubs

The music-led Reformer experience turning boutique fans into big box converts

The music-led Reformer experience turning boutique fans into big box converts
Nieuwe leden binnenhalen is één ding, ze behouden is de echte uitdaging

Clubs

Nieuwe leden binnenhalen is één ding, ze behouden is de echte uitdaging

Nieuwe leden binnenhalen is één ding, ze behouden is de echte uitdaging
Wat vertellen de cijfers écht over jouw fitnessclub?

Clubs

Wat vertellen de cijfers écht over jouw fitnessclub?

Wat vertellen de cijfers écht over jouw fitnessclub?
Generatie Z als groeimotor: 5 manieren om jonge leden aan je club te binden

Clubs

Generatie Z als groeimotor: 5 manieren om jonge leden aan je club te binden

Generatie Z als groeimotor: 5 manieren om jonge leden aan je club te binden
Fitness in 2030: hoe technologie de fitnessclub van de toekomst gaat versterken

Clubs

Fitness in 2030: hoe technologie de fitnessclub van de toekomst gaat versterken

Fitness in 2030: hoe technologie de fitnessclub van de toekomst gaat versterken