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With 8 clubs all in the lifestyle segment, 1LIFE (UK) had to ensure their diverse membership base could use group fitness equipment easily, while still getting value for money.
1LIFE initially invested in the LES MILLS SMARTBAR™, SMARTSTEP™ and SMARTBAND™ to optimize the equipment needed for group fitness and eliminate member complaints.
average increase in BODYPUMP™ attendance within three months
Interested in the other four proven strategies for group fitness attendance growth? Download our Guaranteed Growth guide and you'll get the complete set. This guide will give you a blueprint to tackle increasing class attendance from every angle. Each of the strategies has driven real results for our club partners around the world.