Jak Phillips
Content, PR & Growth Director
Jak Phillips is a content expert who specialises in the global fitness market and has produced countless industry-leading reports during his 13 years working in the global fitness industry. Based in London, Jak’s role as Global Director of Content, PR & Growth Marketing for Les Mills sees him work with leading brands from around the world, offering rare insight into what it takes to win in the modern fitness industry.
As a journalist, Jak has worked for a slew of national and international titles, with his work appearing in TIME Magazine, VICE, The Huffington Post, The i Newspaper, and various fitness industry publications. A speaker at numerous fitness industry conferences, Jak is also a qualified personal trainer, BODYPUMP and CEREMONY HYROX Instructor.
Articles by Jak
How this pioneering chain uses data to drive group fitness numbers
Despite launching their fitness facility in the midst of a pandemic, the team behind Germany’s 20 “20 have combined determination with innovation to build a promising business. Tobias Unger and Melanie Schäfer share their unique sporting philosophy and explain why outdoor workouts will be key to the 20 “20 concept through COVID and beyond.
Brave new workout world: Retention Guru Dr Paul Bedford explains why clubs will never be the same again
Retention Guru Dr Paul Bedford on the seismic shifts shaking up the fitness landscape, the double-edged sword of the strength training trend and the forgotten art that could transform clubs’ fortunes.
New fitness research reveals why people choose indoor cycling classes
The number one reason why people choose an indoor cycling class. Fresh industry research has revealed a raft of key consumer insights for the fast-growing indoor cycling segment. We dig deep into the findings and explore how clubs can capitalise to pack out their cycle studio.
